Campaign Marketing Manager

Zendesk, Inc.; San Francisco (CA); Hybrid; USD 148,000 - 222,000; Full time

Job summary

Zendesk, Inc. in San Francisco seeks a data-driven Demand Generation leader to accelerate North America growth. You will orchestrate multichannel campaigns and align with the Global Integrated Marketing team to acquire ICP contacts and drive new logos.

You’ll manage end-to-end campaigns, analyze performance, and leverage AI-enabled platforms like Marketo and Salesforce. Excellent collaborators who can present concise insights and scale campaigns in a fast-paced SaaS environment will thrive.

Qualifications

• 5+ years experience in demand generation, B2B marketing, or a related field, preferably in the technology, employee service, customer service or SaaS industry
• Proven capability in creating and implementing successful demand generation campaigns
• Strong analytical skills and experience with data-driven marketing
• Excellent project management skills with the ability to handle multiple projects simultaneously with a strong attention to detail
• Proficiency with tools and platforms like Marketo, Salesforce, 6Sense, Tableau
• Exceptional communication and collaboration skills
• Ability to create concise presentations
• Strategic problem solver with a growth mindset
• Ability to thrive in a fast-paced, dynamic, constantly evolving environment

Responsibilities

• Campaign Development, Planning & Execution
• Develop multichannel campaigns across digital channels to acquire net new ICP contacts, drive engagement and convert new logos within key industries, market segments or account lists
• Manage day-to-day operations of campaigns including budgets, timelines, and deliverables
• Use AI and data to define high-intent audiences and target them effectively
• Coordinate with content teams to align messaging with target ICPs and buying stages
• Conduct market research and competitor analysis to inform strategic direction
• Collaborate cross-functionally to activate campaign plans in the North America region
• Work with xDR teams on lead follow-up, e-gift & direct mail tactics, and sales prospecting programs
• Campaign Analysis and Reporting: Monitor campaign performance and adjust strategies based on data and KPIs
• Prepare and present regular performance reports to stakeholders
• Share campaign insights with North America regional marketing and account teams

Skills

Demand generation

B2B marketing

Analytical skills

Project management

Communication

Presentation skills

Strategic thinking

Tools

Marketo

Salesforce

6Sense

Tableau

Job description

Job Description

Who we’re looking for This role is pivotal in driving demand generation efforts that align with strategic goals and drive business impact for North America. The perfect candidate is an excellent communicator, collaborator, and skilled at orchestrating multichannel campaigns. They possess the unique ability to think strategically while also being proficient in operational execution.

What you’ll be doing

• Campaign Development, Planning & Execution
• Work jointly with Global Integrated Marketing team to develop and implement multichannel campaigns that scale and deliver across a variety of digital channels to acquire net new ICP contacts, drive engagement and convert new logos within key industries, market segments or account lists.
• Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables
• Use AI and technology platforms and leverage data to define high-intent audiences and target them effectively
• Work with content teams to produce compelling content and messaging that aligns with target ICPs and buying stages within the buyer’s journey
• Conduct market research and competitor analysis to inform strategic direction
• Collaborate cross-functionally to activate campaign plans in the North America region
• Work with xDR teams to develop effective strategies for lead follow-up, e-gift & direct mail tactics, and sales prospecting programs like our Monthly Prospecting Weeks to drive more S1 & S2 opportunities
• Campaign Analysis and Reporting: Monitor campaign performance and adjust strategies based on data and KPIs
• Collaborate with campaign specialists to create a culture of ongoing monitoring to track lead flow and analyze campaign performance metrics against targets
• Use insights to prepare and present detailed reports with recommendations to refine and improve demand generation strategies
• Prepare and present regular performance reports to stakeholders
• Routinely share campaign insights to North America regional marketing and account teams and make recommendations on how to take action with suggested engagement and conversion strategies

What you bring to the role

Preferred Qualifications:

• 5+ years experience in demand generation, B2B marketing, or a related field, preferably in the technology, employee service, customer service or SaaS industry
• Proven capability in creating and implementing successful demand generation campaigns
• Strong analytical skills and experience with data-driven marketing
• Excellent project management skills with the ability to handle multiple projects simultaneously with a strong attention to detail
• Proficiency with tools and platforms like Marketo, Salesforce, 6Sense, Tableau
• Exceptional communication and collaboration skills
• Ability to create concise presentations
• Strategic problem solver with a growth mindset
• Ability to thrive in a fast-paced, dynamic, constantly evolving environment

#LI-WO1

Salary and Benefits

The US annualized base salary range for this position is $148,000.00-$222,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

About Zendesk

the intelligent heart of customer experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week. As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here. Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [e-mail] with your specific accommodation request.

Zendesk is on a mission to simplify the complexity of business and make it easy for companies and customers to create connections. Our customer experience software unlocks the power of billions of interactions, enabling businesses to build rich, meaningful relationships with customers.

What’s it like to work here? Our offices reflect the global cities we call home, and have spaces for collaboration, quiet, and events. With our hybrid approach, you’ll experience flexibility and connection, collaboration, and learning with your team. We’re aware of an increase in recruitment scams where individuals falsely claim to represent Zendesk. These scammers may ask for money or personal information by offering fake job opportunities through e-mail, text message or social media. Please verify the source of any job-related communications carefully. All official Zendesk communications are conducted through "@zendesk.com" email addresses. If you encounter suspicious messages, do not respond and report them to [e-mail]