Demand Gen Architect: Pipeline Growth & ABM

United States Digital Space LLC; United States; Remote; USD 75,000 - 120,000; Full time

Job summary

United States Digital Space LLC is seeking a strategic Demand Generation Specialist to own end‑to‑end lifecycle of campaigns from market spotting to pipeline scaling. You will collaborate with sales, design, and content teams to build multi‑channel programs that drive demand and revenue.

The role emphasizes lead nurturing, ABM, and data-driven attribution, with a focus on optimizing campaign performance and accelerating pipeline velocity through automation and CRM integration.

Qualifications

• 4 to 5 years in demand generation, B2B marketing, or campaign management.
• Proficiency with marketing automation and CRM platforms (for example HubSpot, Marketo, or Salesforce).
• Strong grasp of the B2B sales funnel and experience aligning marketing strategy with sales goals.
• Strong project management skills, able to juggle multiple campaigns, deliverables, and stakeholders at once.
• Comfort working with data, reporting, and attribution to show the impact of marketing on revenue.

Responsibilities

• Vertical Campaign Strategy, Execution, and Orchestration: Build, launch, and manage multi-channel demand generation campaigns using paid and organic, content syndication, email and social marketing, webinars, and partner and sales marketing.
• Lead Generation and Nurturing: Map customer journeys and build automated email workflows that capture interest, educate prospects, and move leads toward sales.
• Lead Scoring and Lead Lifecycle Management: Own lead scoring models, lead lifecycle stages, and routing rules inside the marketing automation and CRM platforms so the right leads reach sales at the right time.
• Account-Based Marketing (ABM): Work hand-in-hand with sales to develop targeted outreach and personalized campaigns aimed at high‑value target accounts.
• Paid Demand Direction: Brief and direct paid demand campaigns such as LinkedIn lead generation, paid content syndication, and intent‑based display, in partnership with the performance marketing team.
• Webinar: Lead the promotion and execution of digital events to drive registrations, attendance, and post‑event follow‑up.
• Sales Alignment and Handoff: Run the MQL-to-SDR handoff and keep tight feedback loops with sales on lead quality, routing, and the context account executives need to close marketing‑sourced leads.
• Reporting and Analytics: Own campaign and funnel reporting, build dashboards that track performance and attribution, and surface insights to sales and leadership.
• Cross‑Functional Collaboration: Coordinate with design teams to produce the marketing assets that fuel campaigns.
• Research and Strategy: Conduct market research to stay ahead of industry trends and find emerging channels and new opportunities for pipeline growth.
• Program Ownership
• Program Budget: Manage the demand generation program budget across events, webinar platforms, content syndication, and ABM tooling, allocating spend to the channels that drive pipeline.
• Create campaigns based on attribution rules: Oversee multi‑touch attribution so the pipeline can be accurately sourced and influenced back to marketing activity.

Skills

Campaign strategy

Lead generation

ABM

MQL/SQL

Analytics

Tools

HubSpot

Marketo

Salesforce

Job description

United States Digital Space LLC is seeking a strategic Demand Generation Specialist to own end‑to‑end lifecycle of campaigns from market spotting to pipeline scaling. You will collaborate with sales, design, and content teams to build multi‑channel programs that drive demand and revenue.

The role emphasizes lead nurturing, ABM, and data-driven attribution, with a focus on optimizing campaign performance and accelerating pipeline velocity through automation and CRM integration.