Enterprise Demand Gen Lead — AI Growth & Pipeline

Bland.ai, Inc.; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity

Comprehensive benefits

Levi's Plaza office, San Francisco

Fast-growing AI company

Job summary

Bland AI is seeking a Demand Generation Lead to own end-to-end demand generation, from strategy and paid media to attribution, lifecycle marketing, and reporting. You’ll build scalable programs, manage pipeline growth, and optimize campaigns across channels with a strong emphasis on ABM and analytics.

As a hands-on operator, you’ll own the marketing tech stack, dashboards, and performance metrics while collaborating with Sales and RevOps to scale enterprise pipeline.

Qualifications

• Builder mentality: builds demand gen engines from scratch or improves them.
• Analytical: loves dashboards, attribution, conversion rates.
• Hands-on operator: comfortable using HubSpot, campaigns, workflows.
• Ownership: identifies bottlenecks, proposes solutions, executes.
• Strong technical marketing: understands paid media, lifecycle, CRM, attribution.

Responsibilities

• Own pipeline generation strategy to generate high-quality enterprise pipeline.
• Build quarterly plans across paid, email, events, ABM, content, product launches.
• Own HubSpot and marketing automation; create scalable lifecycle programs and dashboards.
• Run paid acquisition across LinkedIn, Google, Meta; test messaging and landing pages.
• Drive ABM with Sales to target high-value accounts; coordinate campaigns.
• Own marketing analytics; build dashboards tracking CAC, conversion, pipeline.
• Optimize the funnel at every stage; experiment with landing pages and nurture sequences.
• Partner with Brand, Content, Product Marketing, Growth, Events, Sales, RevOps to align initiatives.
• Must-have: builder mentality, analytical, hands-on, ownership, technical marketing.

Skills

Builder Mentality

Analytical

Hands‑On Operator

Ownership

Technical Marketing

Job description

Bland AI is seeking a Demand Generation Lead to own end-to-end demand generation, from strategy and paid media to attribution, lifecycle marketing, and reporting. You’ll build scalable programs, manage pipeline growth, and optimize campaigns across channels with a strong emphasis on ABM and analytics.

As a hands-on operator, you’ll own the marketing tech stack, dashboards, and performance metrics while collaborating with Sales and RevOps to scale enterprise pipeline.