Demand Gen Champion: US ABM & Growth Leader

SYSPRO Proprietary Limited; Northern (KY); Hybrid; USD 110,000 - 165,000; Full time

Benefits offered by this job

13 paid company holidays in 2026

6 wellness days

401k from day one of hire

Health/Dental/Vision Insurance the 1st

Job summary

SYSPRO Proprietary Limited is seeking a Demand Generation Champion for the Americas. This hybrid role in the United States will own net-new logo campaigns, building a qualified pipeline and driving revenue growth through multi-channel programs, including events, digital marketing, and LinkedIn prospecting.

The candidate will translate GTM strategy into executed campaigns, manage agencies and internal partners, and report pipeline impact using HubSpot as the primary system of record.

Qualifications

• 5+ years in demand generation, growth marketing, or regional B2B marketing in a tech company; 2+ years in leadership or senior IC role
• Demand generation in the UK is essential; proven pipeline from scratch in high-growth environment with double-digit revenue growth
• Experience across multiple markets simultaneously

Responsibilities

• Sets and drives bold pipeline targets for the US portfolio, building an always-on prospecting engine with Sales leadership
• Deploys integrated demand generation campaigns across ABM, digital/paid, events, partner activations and guerilla tactics
• Owns US demand generation and new logo pipeline as the primary international growth priority
• Develops campaigns and narratives targeting new logos, larger deals, and industry specialization
• Builds GTM foundation for Europe ahead of 2027 expansion
• Orchestrates Agentic AI SDR as autonomous team member for personalised outreach and pipeline progression
• Represents marketing in sales process; aligns investment to pipeline stages and deal velocity
• Leverages global Marketing functions for max local impact; leads channel/partner marketing across International
• Manages portions of US marketing budget with DOA and reports pipeline contribution to CMO

Skills

Certifications in digital marketing

Agentic AI fluency

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

HubSpot

Salesforce

Marketing automation

Job description

SYSPRO Proprietary Limited is seeking a Demand Generation Champion for the Americas. This hybrid role in the United States will own net-new logo campaigns, building a qualified pipeline and driving revenue growth through multi-channel programs, including events, digital marketing, and LinkedIn prospecting.

The candidate will translate GTM strategy into executed campaigns, manage agencies and internal partners, and report pipeline impact using HubSpot as the primary system of record.