Demand Gen Analytics & Ops Specialist

Intuit; Mountain View (CA); On-site; USD 135,000 - 182,000; Full time

Job summary

Intuit’s Mid-Market organization seeks a highly analytical Demand Generation Analyst to drive insights across the demand generation funnel from first touch through routing and handoff.

You will quantify leakage, diagnose data issues, and partner with B2B Marketing, Marketing Operations, and Sales to optimize funnel health, conversion, and outcomes with clear, executive-ready storytelling and actionable recommendations.

Qualifications

• Bachelor’s degree in Analytics, Business, Economics, Marketing, or related field.
• 3+ years in marketing analytics, demand gen analytics, revenue ops, or related role.
• Strong understanding of B2B demand gen funnels, lead lifecycle, and sales handoff.
• Advanced proficiency in data analysis and reporting tools (SQL, Excel, Looker, Tableau, Power BI).
• Experience with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot, Eloqua).
• Ability to investigate ambiguous problems, trace issues across systems, and identify root causes.
• Excellent communication skills for explaining insights to diverse stakeholders.
• High attention to detail and ownership of data accuracy and outcomes.

Responsibilities

• Analyze the end-to-end demand generation funnel from lead creation through routing, acceptance, and downstream outcomes.
• Identify funnel leakage, drop-offs, and inefficiencies, and quantify business impact of gaps in process, execution, or data.
• Conduct deep-dive analyses into lead routing and disposition, ensuring leads are correctly assigned and tracked.
• Develop and maintain reporting and dashboards showing funnel health, conversion rates, velocity, and lead outcomes.
• Partner with B2B Marketing, Marketing Operations, Sales Operations, and Sales to diagnose issues and recommend corrections.
• Analyze trends over time to surface risks, opportunities, and shifts in lead behavior.
• Ensure data integrity across systems (marketing automation, CRM) and flag discrepancies or data loss.
• Translate analyses into actionable, executive-ready insights and prioritization recommendations.
• Support experiments by measuring impact of campaigns, routing logic changes, and process improvements.

Skills

Data analysis

SQL

Analytical thinking

Communication

Education

Bachelor's degree in Analytics/Business/Economics/Marketing

Tools

SQL

Excel

Looker

Tableau

Power BI

Job description

Intuit’s Mid-Market organization seeks a highly analytical Demand Generation Analyst to drive insights across the demand generation funnel from first touch through routing and handoff.

You will quantify leakage, diagnose data issues, and partner with B2B Marketing, Marketing Operations, and Sales to optimize funnel health, conversion, and outcomes with clear, executive-ready storytelling and actionable recommendations.