Demand Gen Principal – Workforce Solutions (Mid‑Market)

Intuit; Mountain View (CA); On-site; USD 205,000 - 278,000; Full time

Job summary

Intuit is seeking a Demand Generation Principal for Workforce Solutions to own engagement and demand generation for mid-market install base and new customers. The role sits at the intersection of lifecycle marketing and acquisition, with a focus on expansion potential and cross-audience campaigns.

You will measure expansion pipeline, cross-sell revenue, and new-logo pipeline contribution, collaborating with product marketing, sales, and customer success to drive execution.

Qualifications

• 10+ years of B2B demand generation, lifecycle, or growth marketing experience.
• Experience marketing HCM, payroll, workforce solutions, or related HR-tech domains.
• Fluent in install-base marketing, segmentation, lifecycle channels, and cross-sell playbooks.

Responsibilities

• Own demand generation strategy and pipeline targets for Workforce and Payroll in the mid-market segment.
• Build install-base programs to engage and convert existing customers with high propensity.
• Design cross-audience acquisition campaigns to bring net-new customers to Intuit.
• Partner with product marketing, sales, and customer success on coordinated plays and handoffs.
• Orchestrate channels—email, webinars, events, paid media, in-product—into cohesive journeys.

Skills

Demand generation

Lifecycle marketing

Growth marketing

Data-driven

Cross-sell / upsell

Campaign design

ABM / target accounts

Tools

Marketing automation

CRM

Paid media

Webinars

Email marketing

Job description

Intuit is seeking a Demand Generation Principal for Workforce Solutions to own engagement and demand generation for mid-market install base and new customers. The role sits at the intersection of lifecycle marketing and acquisition, with a focus on expansion potential and cross-audience campaigns.

You will measure expansion pipeline, cross-sell revenue, and new-logo pipeline contribution, collaborating with product marketing, sales, and customer success to drive execution.