Strategic Demand Gen Principal – Money Solutions

Intuit

Mountain View (CA)

On-site

USD 205,000 - 278,000

Full time

3 days ago

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Job summary

Intuit is seeking a Demand Generation Principal for Money Solutions to own engagement and demand generation into our mid-market install base and to drive cross-audience campaigns that acquire new customers. You will build programs that surface the right money products at the right moment to drive adoption and attach of payments, bill pay, lending, and card offerings.

You will lead data-driven, lifecycle-based campaigns, partnering with product marketing, growth, sales, and risk teams to optimize

Qualifications

10+ years of B2B demand generation, lifecycle, or growth marketing.
Experience with fintech, payments, lending, or embedded finance products.
Ability to align product marketing, growth, sales and risk teams.
Expertise in full-funnel design and the demand-gen stack with strong attribution.

Responsibilities

Own demand generation strategy and pipeline targets for the Money portfolio in the mid-market.
Build always-on install-base programs using product and financial signals.
Design cross-audience acquisition campaigns focused on money-movement pain points.
Partner with product marketing and product growth to align offers and narratives.
Coordinate with sales and customer success on target lists and handoffs.
Own measurement: attach rates, pipeline, ROI, and reallocating budget.