Senior Growth & Demand Gen Lead — Mid-Market

Intuit; Mountain View (CA); On-site; USD 214,000 - 289,000; Full time

Job summary

Intuit is seeking a strategic leader to own the integrated demand-gen plan for the Desktop Migration motion. This role acts as a mini-GM, accountable for the motion’s growth across inbound, lifecycle, ABX, and partner-led programs, spanning budgets and channel execution.

You’ll lead a full-stack demand org and drive pipeline, migration, and retention outcomes with a data-driven, cross-functional approach. The candidate will partner with Product Marketing, Sales, and Marketing Services to

Qualifications

• Seasoned B2B SaaS demand-generation leader with pipeline impact.
• Experience in migration/retention motions and base modernization.
• Proven ability to plan integrated demand across segmentation, channels, and messaging.
• Strong ABX and AI-powered targeting experience.
• Data-driven with knowledge of CAC, SQO, and forecast accuracy.

Responsibilities

• Driver of cross-channel growth programs accountable for MQL → SQL → Opportunity Create across inbound, lifecycle, ABX, and partner-led motions.
• Be quarterback for the motion's demand plan—quarterly and annual integrated plans with Product Marketing, Marketing Services, and Sales.
• Monitor and optimize the marketing funnel to improve conversion and campaign impact; provide actionable insights for channel owners and partners.

Skills

Demand generation

GTM strategy

ABX/Account-based marketing

Cross-functional collaboration

Data-driven marketing

Sales/Marketing alignment

Tools

Salesforce

Marketing automation

Job description

Intuit is seeking a strategic leader to own the integrated demand-gen plan for the Desktop Migration motion. This role acts as a mini-GM, accountable for the motion’s growth across inbound, lifecycle, ABX, and partner-led programs, spanning budgets and channel execution.

You’ll lead a full-stack demand org and drive pipeline, migration, and retention outcomes with a data-driven, cross-functional approach. The candidate will partner with Product Marketing, Sales, and Marketing Services to