Business Operations Associate

Intuit; Mountain View (CA); On-site; USD 135,000 - 182,000; Full time

Job summary

Intuit’s Mid-Market organization seeks a highly analytical Demand Generation Analyst to drive insights across the demand generation funnel from first touch through routing and handoff.

You will quantify leakage, diagnose data issues, and partner with B2B Marketing, Marketing Operations, and Sales to optimize funnel health, conversion, and outcomes with clear, executive-ready storytelling and actionable recommendations.

Qualifications

• Bachelor’s degree in Analytics, Business, Economics, Marketing, or related field.
• 3+ years in marketing analytics, demand gen analytics, revenue ops, or related role.
• Strong understanding of B2B demand gen funnels, lead lifecycle, and sales handoff.
• Advanced proficiency in data analysis and reporting tools (SQL, Excel, Looker, Tableau, Power BI).
• Experience with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot, Eloqua).
• Ability to investigate ambiguous problems, trace issues across systems, and identify root causes.
• Excellent communication skills for explaining insights to diverse stakeholders.
• High attention to detail and ownership of data accuracy and outcomes.

Responsibilities

• Analyze the end-to-end demand generation funnel from lead creation through routing, acceptance, and downstream outcomes.
• Identify funnel leakage, drop-offs, and inefficiencies, and quantify business impact of gaps in process, execution, or data.
• Conduct deep-dive analyses into lead routing and disposition, ensuring leads are correctly assigned and tracked.
• Develop and maintain reporting and dashboards showing funnel health, conversion rates, velocity, and lead outcomes.
• Partner with B2B Marketing, Marketing Operations, Sales Operations, and Sales to diagnose issues and recommend corrections.
• Analyze trends over time to surface risks, opportunities, and shifts in lead behavior.
• Ensure data integrity across systems (marketing automation, CRM) and flag discrepancies or data loss.
• Translate analyses into actionable, executive-ready insights and prioritization recommendations.
• Support experiments by measuring impact of campaigns, routing logic changes, and process improvements.

Skills

Data analysis

SQL

Analytical thinking

Communication

Education

Bachelor's degree in Analytics/Business/Economics/Marketing

Tools

SQL

Excel

Looker

Tableau

Power BI

Job description

Overview

Intuit’s Mid-Market organization is seeking a highly analytical and detail-oriented Demand Generation Analyst to drive deep insights across the demand generation funnel. This role will be responsible for analyzing performance from first touch through lead routing and handoff, identifying leakage, uncovering trends, and ensuring every lead is properly tracked, routed, and acted upon. The ideal candidate brings strong analytical rigor, operational curiosity, and a passion for improving funnel efficiency through data-driven insights.

Responsibilities

• Analyze the end-to-end demand generation funnel for Intuit’s Mid-Market business, from lead creation through routing, acceptance, and downstream outcomes.
• Identify funnel leakage, drop-offs, and inefficiencies, and clearly quantify the business impact of gaps in process, execution, or data.
• Conduct deep-dive analyses into lead routing and disposition, ensuring leads are correctly assigned, tracked, and followed through to resolution.
• Develop and maintain reporting and dashboards that provide clear visibility into funnel health, conversion rates, velocity, and lead outcomes.
• Partner closely with B2B Marketing, Marketing Operations, Sales Operations, and Sales teams to diagnose issues, validate findings, and recommend corrective actions.
• Analyze trends over time to surface emerging risks, opportunities, and shifts in lead behavior or performance.
• Ensure data integrity across systems (e.g., marketing automation, CRM), proactively flagging discrepancies, data loss, or process breakdowns.
• Translate complex analyses into clear, actionable insights and executive-ready narratives that inform prioritization and decision-making.
• Support experimentation and optimization efforts by measuring the impact of campaigns, routing logic changes, and process improvements.

Qualifications

• Bachelor’s degree in Analytics, Business, Economics, Marketing, or a related field (or equivalent experience).
• 3+ years of experience in marketing analytics, demand generation analytics, revenue operations, or a related analytical role.
• Strong understanding of B2B demand generation funnels, lead lifecycle management, and sales handoff processes.
• Advanced proficiency in data analysis and reporting tools (e.g., SQL, Excel, Looker, Tableau, Power BI, or similar).
• Experience working with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Eloqua).
• Demonstrated ability to investigate ambiguous problems, trace issues across systems, and identify root causes.
• Excellent communication skills, with the ability to clearly explain insights to both technical and non-technical stakeholders.
• High attention to detail and a strong sense of ownership for data accuracy and outcomes.

Compensation

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

The Expected Base Pay Range For This Position Is

Mountain View $134,500 - $182,000