Senior Demand Gen Lead, Money Solutions

Intuit Inc.

San Diego (CA)

On-site

USD 191,000 - 259,000

Full time

14 days+

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Job summary

Intuit Inc. is seeking a Demand Generation Principal for Money Solutions to own engagement and demand generation in mid-market for the Money portfolio, including cross-audience campaigns that acquire net-new customers.

You will partner across product marketing, growth, sales, and risk to drive adoption of payments, bill pay, lending, and IBCC products. The role emphasizes building programs that surface the right money products at the right moments, measuring attach and pipeline, and guiding

Qualifications

10+ years of B2B demand generation, lifecycle, or growth marketing experience in fintech/payments/embedded finance.
Deep fluency in install-base and product-led growth motions.

Responsibilities

Own demand generation strategy and pipeline targets for the Money portfolio in the mid-market segment.
Build always-on install-base programs using product/financial signals to surface the right money product.
Design cross-audience acquisition campaigns focusing on money-movement pain points.
Coordinate with product marketing and product growth to align offers and narratives.
Partner with sales and customer success on high-propensity target lists and clean handoffs.
Work with legal and compliance to ensure accurate and compliant campaigns.
Activate money campaigns through Regional Marketing field teams.
Own the measurement framework and reallocate investments based on performance.