Data Operations & Campaign Automation Analyst

The Heritage Foundation; Washington (District of Columbia); Vor Ort; USD 80.000 - 100.000; Vollzeit

Zusammenfassung

The Heritage Foundation in Washington, DC is seeking a Data Operations Analyst within Information Technology to maintain accuracy, integrity, and usability of constituent and campaign data across CRM and marketing automation platforms.

You will build digital audiences, execute email campaigns, support CRM administration, data hygiene, and system configuration, and train end-users while collaborating with other departments to ensure clean data.

Qualifikationen

• Bachelor's degree in Information Systems, Business/Marketing Analytics or related field preferred, or equivalent work experience.
• 3+ years of related experience with CRM, data hygiene, and marketing campaigns.
• Proficiency with CRM, marketing automation tools, and Excel; familiarity with HTML/CSS and Power BI is a plus.

Aufgaben

• Administer CRM solutions: configure permissions, conduct global field changes, manage data imports/exports, and validate that system changes meet specifications.
• Maintain data integrity across the CRM and marketing automation platforms by defining and executing a data hygiene program including merges, purges, updates, de-duplication, and resolution of inconsistent or inaccurate records.
• Assist stakeholders with building and maintaining business rules for digital audience membership, and ensure the ongoing accuracy and availability of priority audiences and segments across channels.
• Support stakeholders in building and executing marketing automation campaigns, including in-system assets such as email templates, landing pages, smart campaigns and lists, reports, and related HTML/CSS and platform-specific markup.
• Facilitate data transfer between systems and third parties, including maintaining data dictionaries for recurring transfers and conducting data-enrichment screenings.
• Serve as the primary support contact for CRM and marketing automation platforms, field support tickets, troubleshoot user issues, and manage escalation and follow-up with external vendors.
• Manage email deliverability and sender reputation monitoring to maintain strong inbox placement.
• Provide data analysis and fulfill reporting requests related to marketing campaigns, CRM data, and audience performance.
• Partner with the Development team and other departments to ensure accurate data capture and validation from all marketing campaigns.

Kenntnisse

Communication

Analytical thinking

Customer service

Organizational skills

Ausbildung

Bachelor's degree in Information Systems, Business/Marketing Analytics or related field

Tools

CRM systems

Marketing automation tools

Excel

HTML/CSS

Power BI

Power Automate

PowerShell

Data transfer tools

Jobbeschreibung

The Heritage Foundation in Washington, DC is seeking a Data Operations Analyst within Information Technology to maintain accuracy, integrity, and usability of constituent and campaign data across CRM and marketing automation platforms.

You will build digital audiences, execute email campaigns, support CRM administration, data hygiene, and system configuration, and train end-users while collaborating with other departments to ensure clean data.