Data & Insights Analyst: Drive Campaign Analytics & Strategy

Digitas North America; Boston (MA); On-site; USD 56,000 - 82,000; Full time

Job summary

Digitas North America is seeking an Analyst to lay the groundwork for day-to-day reporting on client marketing efforts, including brand campaigns, acquisition campaigns, site optimization, and testing strategy. You’ll work with multiple data systems to build recurring reports and dashboards, and help translate data into actionable insights that drive client growth.

You’ll collaborate on measurement plans, conduct primary and secondary research, and support campaigns throughout their lifecycles,

Qualifications

• 1-3 years of work experience in a relevant industry.
• A four-year college degree.
• Passion for digital marketing and eagerness to learn.

Responsibilities

• Keeping a pulse on day-to-day performance data across campaigns.
• Creating recurring reports and dashboards in reporting systems.
• Identifying data nuances to optimize client business.
• Supporting marketing initiatives across project lifecycles.
• Expanding industry knowledge through internal training.

Skills

Excel

Digital marketing

AI awareness

Curiosity

Education

Bachelor's degree

Tools

SQL

Tableau

Job description

Digitas North America is seeking an Analyst to lay the groundwork for day-to-day reporting on client marketing efforts, including brand campaigns, acquisition campaigns, site optimization, and testing strategy. You’ll work with multiple data systems to build recurring reports and dashboards, and help translate data into actionable insights that drive client growth.

You’ll collaborate on measurement plans, conduct primary and secondary research, and support campaigns throughout their lifecycles,