Data & Insights Analyst

Publicis Groupe; Boston (MA); On-site; USD 56,000 - 82,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Job summary

Digitas is seeking an Analyst to lay the groundwork for day-to-day reporting for client marketing efforts, including brand campaigns and acquisition efforts. You’ll work on dashboards, performance reporting, and measurement plans to drive insights.

You will support projects across lifecycles, use multiple data systems, and stay current with industry trends. This role is based in Boston with a data-driven culture and continuous learning opportunities.

Qualifications

• 1-3 years of work experience in a relevant industry.
• A four-year college degree.
• Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity.
• Familiarity with Excel and/ or SQL or Tableau a plus.
• Comfortable in a fast-paced and deadline-driven environment.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney).

Responsibilities

• Keeping a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns.
• Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards.
• Identifying nuances in data to optimize our clients’ business.
• Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting.
• Expanding industry knowledge and relevant skillsets through internal training.

Skills

Analytical mindset

Eagerness to learn

Natural curiosity

Thrives in fast-paced environments

Education

Bachelor's degree

Tools

Excel

SQL

Tableau

Job description

Digitas is seeking an Analyst to lay the groundwork for day-to-day reporting for client marketing efforts, including brand campaigns and acquisition efforts. You’ll work on dashboards, performance reporting, and measurement plans to drive insights.

You will support projects across lifecycles, use multiple data systems, and stay current with industry trends. This role is based in Boston with a data-driven culture and continuous learning opportunities.