Data-Driven Marketing Manager: Revenue & Engagement

Rt66casino; Albuquerque, Northern (NM, KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Laguna Development Corporation is seeking a Database Marketing Manager to lead direct marketing initiatives across its gaming properties. You will develop and execute strategies, leveraging customer data, segmentation, and BI to drive revenue and profitability.

The role requires a Bachelor's degree and at least three years of relevant experience, with preferred Casino marketing, SQL and data analytics experience. Leadership and budget management are key components in a fast-paced environment.

Qualifications

• Bachelor's degree and at least three years of relevant experience required.
• Casino marketing, SQL, data analytics, and player tracking system experience preferred.

Responsibilities

• Lead development and execution of innovative direct marketing strategies to drive revenue and profitability across gaming properties.
• Leverage customer data, analytics, segmentation and business intelligence to create targeted campaigns and evaluate performance.
• Oversee direct marketing initiatives from concept through execution, manage departmental budgets and ensure data integrity.

Skills

SQL

Excel

Data analytics

Campaign management

Leadership

Education

Bachelor's degree

Tools

SQL

Job description

Laguna Development Corporation is seeking a Database Marketing Manager to lead direct marketing initiatives across its gaming properties. You will develop and execute strategies, leveraging customer data, segmentation, and BI to drive revenue and profitability.

The role requires a Bachelor's degree and at least three years of relevant experience, with preferred Casino marketing, SQL and data analytics experience. Leadership and budget management are key components in a fast-paced environment.