Gaming Data-Driven Marketing Lead

Laguna Development Corp; Albuquerque (NM); On-site; USD 90,000 - 120,000; Full time

Job summary

Laguna Development Corporation is seeking a Database Marketing Manager to lead the development and execution of innovative direct marketing strategies across our gaming properties, using data, analytics, and segmentation to drive revenue and engagement.

In this high-visibility role you will oversee campaigns from concept through implementation, manage budgets, and ensure data integrity in customer databases, with a strong emphasis on performance measurement and strategic growth.

Qualifications

• Bachelor's degree required with at least three years of relevant experience.
• Strong analytical skills and advanced Excel expertise.
• Experience with SQL, data analytics, and reporting tools preferred.

Responsibilities

• Lead development and execution of direct marketing strategies.
• Evaluate promotional performance and identify opportunities for customer acquisition, retention, and reactivation.
• Oversee marketing initiatives from concept to execution and manage budgets.

Skills

Advanced Excel

Database querying

Reporting tools

Analytical skills

Data analytics

Leadership

Education

Bachelor's degree

Tools

SQL

Player tracking system

Job description

Laguna Development Corporation is seeking a Database Marketing Manager to lead the development and execution of innovative direct marketing strategies across our gaming properties, using data, analytics, and segmentation to drive revenue and engagement.

In this high-visibility role you will oversee campaigns from concept through implementation, manage budgets, and ensure data integrity in customer databases, with a strong emphasis on performance measurement and strategic growth.