Data-Driven Marketing Manager for Casino Growth

Laguna Development Corporation

Albuquerque (NM)

On-site

USD 70,000 - 110,000

Full time

3 days ago

Be an early applicant

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Job summary

Laguna Development Corporation in Albuquerque, NM is seeking a Database Marketing Manager to lead the development and execution of direct marketing strategies across gaming properties. You will leverage customer data, analytics, segmentation, and BI to drive revenue, engagement, and profitability.

The role requires a Bachelor's degree and at least three years of relevant experience; casino marketing, SQL, data analytics, and player tracking system experience are highly preferred.

Qualifications

Bachelor's degree and at least three years of relevant experience.
Experience with casino marketing, SQL, data analytics, and player tracking systems preferred.
Strong analytical skills and advanced Excel expertise.
Experience with database querying and reporting tools.

Responsibilities

Lead development and execution of innovative direct marketing strategies across gaming properties.
Oversee direct marketing initiatives from concept through execution.
Manage departmental budgets and analyze campaign performance.
Ensure integrity and effectiveness of customer database systems.

Skills

Analytical skills

Advanced Excel

SQL

Data analytics

Education

Bachelor's degree

Tools

Database querying

Reporting tools

Job description

The role requires a Bachelor's degree and at least three years of relevant experience; casino marketing, SQL, data analytics, and player tracking system experience are highly preferred.

Get your free, confidential resume review.

or drag and drop your file here.