Data-Driven Marketing Database Manager

Gun Lake Tribal Gaming; Wayland Township (MI); On-site; USD 70,000 - 110,000; Full time

Job summary

Gun Lake Tribal Gaming is hiring a Marketing Database Manager in Wayland, MI. The role focuses on developing and executing database marketing strategies to maximize player engagement, retention, trips, and revenue, including direct mail, email, text, and app campaigns.

The position requires a bachelor’s degree in a related field, 4 years casino database experience with 2 years in management, and strong SQL/Power BI capabilities.

Qualifications

• Bachelor’s degree in Business, Marketing, IT, or related field; experience may substitute.
• Four years of casino database experience with at least two years in management.
• SQL Server and SSRS experience required.
• Power BI or similar BI + dashboards experience required.
• Ability to analyze problems, detail-oriented, with mathematical modelling understanding.
• Proven data management and data processing or flowcharting knowledge.
• Experience with reporting and query tools; gaming license ability.

Responsibilities

• Develop and implement all database marketing initiatives (direct mail, email, text, app campaigns).
• Oversee campaigns end-to-end: strategy, segmentation, offers, creative, communications.
• Ensure database integrity and protection of guest information and gaming data.
• Monitor KPI health and produce reports to determine program profitability.
• Provide data-driven analyses and recommendations to leadership.
• Create Pro Formas for campaigns for P&A analysis.
• Collaborate across departments to identify IT-driven efficiency gains.
• Stay informed on competitive database programs and tech.
• Train and coach team members on database programs.
• Maintain a campaign dashboard visualizing KPIs.

Skills

Database marketing

Data analysis

Team leadership

Stakeholder communication

Education

Bachelor’s Degree in Business, Marketing, Information Technology, or related field

Tools

MS Access

Excel

PowerBI

Cognos

Oracle

SQL Server

SQL Server Reporting Services

Job description

Gun Lake Tribal Gaming is hiring a Marketing Database Manager in Wayland, MI. The role focuses on developing and executing database marketing strategies to maximize player engagement, retention, trips, and revenue, including direct mail, email, text, and app campaigns.

The position requires a bachelor’s degree in a related field, 4 years casino database experience with 2 years in management, and strong SQL/Power BI capabilities.