Database Marketing Manager (37221)

Agua Caliente Casinos; Palm Springs (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Agua Caliente Casinos in Palm Springs, CA seeks a Database Marketing Manager to oversee enterprise-scale campaigns across direct mail, email, SMS and digital channels, ensuring accuracy and timeliness in line with property marketing strategies.

The role leads a team, partners with the Analytics Manager to measure ROI, and coordinates with internal teams and external vendors to traffic materials, maintain data integrity, and optimize campaign performance.

Qualifications

• Bachelor's degree preferred in marketing, business, CS, or related field.
• 5+ years of database marketing experience considered in lieu of a degree.
• 3 years managing project workload and supervising staff.
• High attention to detail and accuracy in campaign files and data.
• Proficiency with campaign management systems, CRM or database tools.

Responsibilities

• Manage end-to-end execution of campaigns: direct mail, email, SMS and digital.
• Supervise others as designated by the Director of Database Marketing.
• Maintain the enterprise campaign calendar aligned with promotions and loyalty.
• Traffic materials with internal teams; ensure consistent messaging.
• Coordinate with external vendors for file transfers, proofs and deployment.
• Ensure lists are pulled accurately and securely per compliance standards.
• Keep records of all campaign files, proofs and approvals for audits.
• Support database hygiene initiatives and data integrity.
• Review results with Analytics to assess ROI and insights.
• Provide feedback to improve future campaigns based on learnings.
• Support reinvestment by aligning delivery with segmentation and targeting.
• Enforce SOPs; propose changes to Director of Database Marketing.
• Provide excellent guest service and comply with internal controls and regulations.

Skills

CRM tools

Campaign management

Data quality

Education

Bachelor's degree in marketing or related field

Tools

CRM systems

Database tools

Job description

Job Description Summary

The Database Marketing Manager is responsible for overseeing the execution of all database-driven marketing campaigns across the enterprise. This role manages the planning, scheduling and deployment of direct mail, email, SMS, and other player communications while ensuring accuracy, timeliness and alignment with property marketing strategies. This role supervises a team and partners with the Database Marketing Analytics Manager to measure and optimize campaign effectiveness.

Job Description Summary

The Database Marketing Manager is responsible for overseeing the execution of all database-driven marketing campaigns across the enterprise. This role manages the planning, scheduling and deployment of direct mail, email, SMS, and other player communications while ensuring accuracy, timeliness and alignment with property marketing strategies. This role supervises a team and partners with the Database Marketing Analytics Manager to measure and optimize campaign effectiveness.

Essential Duties And Responsibilities (other Duties May Be Assigned)

• Manage the end-to-end execution of marketing campaigns including direct mail, email, SMS, and digital.
• Responsible for the supervision of others as designated by the Director of Database Marketing.
• Maintain the enterprise campaign calendar and ensure alignment with promotions, loyalty, and property marketing initiatives.
• Partner with internal teams to traffic materials and ensure consistency in messaging.
• Coordinate with external vendors for file transfers, proofs and campaign deployment.
• Ensure campaign lists are pulled accurately and securely, following compliance and regulatory standards.
• Maintain accurate records of all campaign files, proofs and approvals for audit purposes.
• Support database hygiene initiatives and ensure campaign data integrity.
• Partner with the Database Marketing Analytics Manager and Analysts to review campaign results, response rates and ROI.
• Provide feedback and recommendations for future campaign enhancements based on execution learnings.
• Support reinvestment strategies by ensuring campaign delivery aligns with player segmentation and targeting.
• Enforces all standard operating procedures and internal controls in the organization and recommends changes for improvement to the Director of Database Marketing.
• Provide excellent guest service.
• Must comply with all applicable ACCRS and SRC System of Internal Controls, Standard Operating Procedures and all Tribal Regulations.

Supervisory Responsibilities

Database Coordinator

Access to Sensitive Areas and Information (ACCRS & SRC)

As per the ACGC Access Matrix

Signatory Ability

None

Qualifications

Required Education and/or Experience

• Bachelor's degree in marketing, business, computer science, or related field is preferred.
• 5 years or more years of work experience within database marketing will be taken into consideration in lieu of the bachelor’s degree requirement.
• 3 years of experience managing project workload and supervision staff.
• High attention to detail and accuracy in managing campaign files and data
• Proficiency with campaign management systems, CRM or database tools.

Working Conditions/Physical Demands

To perform this job successfully, the individual must be able to stand, move and work throughout the office area and properties, including walking up to 1 ½ mile, climbing stairs and sitting at a desk/workstation for the duration of the shift. The individual may also be subjected to a smoke-filled environment.
Typically, the individual will be housed in an office environment. The noise level in the work environment is usually moderate but will escalat when located in the casino environment. The individual must be able to grasp, bend, lift and/or carry or otherwise move goods weighing a minimum of 25 lbs. on an intermittent basis, and sufficient dexterity of hand in order to use office equipment including, but not limited to: a computer keyboard, calculator, general office equipment and multi-line telephone.