Database Marketing Manager

Laguna Development Corporation; Albuquerque (NM); On-site; USD 70,000 - 110,000; Full time

Job summary

Laguna Development Corporation in Albuquerque, NM is seeking a Database Marketing Manager to lead the development and execution of direct marketing strategies across gaming properties. You will leverage customer data, analytics, segmentation, and BI to drive revenue, engagement, and profitability.

The role requires a Bachelor's degree and at least three years of relevant experience; casino marketing, SQL, data analytics, and player tracking system experience are highly preferred.

Qualifications

• Bachelor's degree and at least three years of relevant experience.
• Experience with casino marketing, SQL, data analytics, and player tracking systems preferred.
• Strong analytical skills and advanced Excel expertise.
• Experience with database querying and reporting tools.

Responsibilities

• Lead development and execution of innovative direct marketing strategies across gaming properties.
• Oversee direct marketing initiatives from concept through execution.
• Manage departmental budgets and analyze campaign performance.
• Ensure integrity and effectiveness of customer database systems.

Skills

Analytical skills

Advanced Excel

SQL

Data analytics

Education

Bachelor's degree

Tools

Database querying

Reporting tools

Job description

Laguna Development Corporation is seeking a Database Marketing Manager to lead the development and execution of innovative direct marketing strategies that drive revenue, increase player engagement, and maximize profitability across our gaming properties. In this highly visible leadership role, you will leverage customer data, analytics, segmentation, and business intelligence to create targeted marketing campaigns, evaluate promotional performance, and identify new opportunities for customer acquisition, retention, and reactivation. If you enjoy combining strategy, analytics, and creativity to deliver impactful results, this is your opportunity to make a significant contribution in a fast-paced and dynamic environment.

As the Database Marketing Manager, you will oversee direct marketing initiatives from concept through execution, manage departmental budgets, analyze campaign performance, and ensure the integrity and effectiveness of our customer database systems. The ideal candidate possesses exceptional analytical skills, advanced Excel expertise, experience with database querying and reporting tools, and a passion for uncovering trends that drive business decisions. A Bachelor's degree and at least three years of relevant experience are required, while casino marketing, SQL, data analytics, and player tracking system experience are highly preferred. Join a collaborative organization that values leadership, innovation, accountability, and professional growth while providing the opportunity to influence strategic marketing decisions that directly impact company success.