Casino Data-Driven Marketing Lead

virginlvcareers; Las Vegas (NV); On-site; USD 90,000 - 120,000; Full time

Job summary

Virgin Hotels Las Vegas is seeking a Casino Marketing Database Manager to lead a data-driven marketing strategy and manage the Marketing Department team. You will set operational goals, collaborate across departments, drive revenue through campaigns, and monitor performance against profit objectives.

Responsibilities include direct marketing and database operations, campaign management, data integrity, budgeting, and coordinating with internal/external partners while ensuring compliance with

Qualifications

• Current, legal, and unrestricted ability to work in the United States.
• Minimum 21 years of age.
• Ability to obtain a gaming license and other required certifications.
• Three (3) years of supervisory experience in a day-to-day operations role in events management or gaming/hospitality.
• Excellent written and verbal communication skills.
• Excellent organizational and time management skills.
• Intermediate knowledge of Word, Excel, PowerPoint and Outlook.
• Ability to interact with the public in a highly professional manner, including public speaking.
• Flexible schedule including weekdays, weekends, nights, and holidays.

Responsibilities

• Manage direct marketing and database operations, including mailers, reinvestment matrices, file uploads, mail house and analytics.
• Ensure a consistent reinvestment strategy across marketing components including internal/external advertising and digital channels.
• Campaign Management: build, execute, and monitor campaigns with segmentation, creative development, proofing, and reporting.
• Data Integrity: maintain/protect guest and gaming data; perform data cleansing, merging, archiving, and compliance checks.
• Oversee property database milestone programs and provide performance analysis and ad hoc reports.
• Adhere to gaming compliance and corporate policies; manage budgets for database and direct mail activities.

Skills

Team leadership

Communication skills

Organizational skills

Public speaking

Project management

Problem solving

Flexibility

Tools

Word

Excel

PowerPoint

Outlook

Job description

Virgin Hotels Las Vegas is seeking a Casino Marketing Database Manager to lead a data-driven marketing strategy and manage the Marketing Department team. You will set operational goals, collaborate across departments, drive revenue through campaigns, and monitor performance against profit objectives.

Responsibilities include direct marketing and database operations, campaign management, data integrity, budgeting, and coordinating with internal/external partners while ensuring compliance with