Database Marketing Mgr

Rt66casino; Albuquerque, Northern (NM, KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Laguna Development Corporation is seeking a Database Marketing Manager to lead direct marketing initiatives across its gaming properties. You will develop and execute strategies, leveraging customer data, segmentation, and BI to drive revenue and profitability.

The role requires a Bachelor's degree and at least three years of relevant experience, with preferred Casino marketing, SQL and data analytics experience. Leadership and budget management are key components in a fast-paced environment.

Qualifications

• Bachelor's degree and at least three years of relevant experience required.
• Casino marketing, SQL, data analytics, and player tracking system experience preferred.

Responsibilities

• Lead development and execution of innovative direct marketing strategies to drive revenue and profitability across gaming properties.
• Leverage customer data, analytics, segmentation and business intelligence to create targeted campaigns and evaluate performance.
• Oversee direct marketing initiatives from concept through execution, manage departmental budgets and ensure data integrity.

Skills

SQL

Excel

Data analytics

Campaign management

Leadership

Education

Bachelor's degree

Tools

SQL

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Database Marketing Mgr

Full Time Laguna Dev Corp Corporate Offices, Albuquerque, NM, US 1 Attachments

Laguna Development Corporation is seeking a Database Marketing Manager to lead the development and execution of innovative direct marketing strategies that drive revenue, increase player engagement, and maximize profitability across our gaming properties. In this highly visible leadership role, you will leverage customer data, analytics, segmentation, and business intelligence to create targeted marketing campaigns, evaluate promotional performance, and identify new opportunities for customer acquisition, retention, and reactivation. If you enjoy combining strategy, analytics, and creativity to deliver impactful results, this is your opportunity to make a significant contribution in a fast-paced and dynamic environment.

As the Database Marketing Manager, you will oversee direct marketing initiatives from concept through execution, manage departmental budgets, analyze campaign performance, and ensure the integrity and effectiveness of our customer database systems. The ideal candidate possesses exceptional analytical skills, advanced Excel expertise, experience with database querying and reporting tools, and a passion for uncovering trends that drive business decisions. A Bachelor's degree and at least three years of relevant experience are required, while casino marketing, SQL, data analytics, and player tracking system experience are highly preferred. Join a collaborative organization that values leadership, innovation, accountability, and professional growth while providing the opportunity to influence strategic marketing decisions that directly impact company success.

Attachments (1)