Database Marketing Mgr

Laguna Development Corporation; Albuquerque (NM); On-site; USD 90,000 - 120,000; Full time

Job summary

Laguna Development Corporation is seeking a Database Marketing Manager to lead the development and execution of innovative direct marketing strategies across our gaming properties, using data, analytics, and segmentation to drive revenue and engagement.

In this high-visibility role you will oversee campaigns from concept through implementation, manage budgets, and ensure data integrity in customer databases, with a strong emphasis on performance measurement and strategic growth.

Qualifications

• Bachelor's degree required with at least three years of relevant experience.
• Strong analytical skills and advanced Excel expertise.
• Experience with SQL, data analytics, and reporting tools preferred.

Responsibilities

• Lead development and execution of direct marketing strategies.
• Evaluate promotional performance and identify opportunities for customer acquisition, retention, and reactivation.
• Oversee marketing initiatives from concept to execution and manage budgets.

Skills

Advanced Excel

Database querying

Reporting tools

Analytical skills

Data analytics

Leadership

Education

Bachelor's degree

Tools

SQL

Player tracking system

Job description

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Database Marketing Mgr

Full Time Laguna Dev Corp Corporate Offices, Albuquerque, NM, US

5 days ago Requisition ID: 3273

Laguna Development Corporation is seeking a Database Marketing Manager to lead the development and execution of innovative direct marketing strategies that drive revenue, increase player engagement, and maximize profitability across our gaming properties. In this highly visible leadership role, you will leverage customer data, analytics, segmentation, and business intelligence to create targeted marketing campaigns, evaluate promotional performance, and identify new opportunities for customer acquisition, retention, and reactivation. If you enjoy combining strategy, analytics, and creativity to deliver impactful results, this is your opportunity to make a significant contribution in a fast-paced and dynamic environment.

As the Database Marketing Manager, you will oversee direct marketing initiatives from concept through execution, manage departmental budgets, analyze campaign performance, and ensure the integrity and effectiveness of our customer database systems. The ideal candidate possesses exceptional analytical skills, advanced Excel expertise, experience with database querying and reporting tools, and a passion for uncovering trends that drive business decisions. A Bachelor's degree and at least three years of relevant experience are required, while casino marketing, SQL, data analytics, and player tracking system experience are highly preferred. Join a collaborative organization that values leadership, innovation, accountability, and professional growth while providing the opportunity to influence strategic marketing decisions that directly impact company success.