Data-Driven Marketing Database Specialist

Bally’s Corporation; Black Hawk (CO); On-site; USD 29,000 - 39,000; Full time

Job summary

Bally's Corporation is seeking a data-driven analyst to maintain and analyze casino marketing and player data. You will build guest lists for campaigns, extract insights on carded play and campaign responses, and prepare reports on marketing performance and loyalty activity.

Collaborate with Marketing, IT, Casino Operations, Finance, and vendors to ensure accurate campaign production and data quality in a fast-paced casino environment.

Qualifications

• Working knowledge of SQL and relational databases.
• Experience extracting data and building reports.
• Familiarity with data quality and campaign reporting.

Responsibilities

• Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.
• Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.
• Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.
• Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.
• Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.
• Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.
• Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.
• Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.
• Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.
• Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.
• Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.

Skills

SQL

Relational databases

Data extraction

Reporting tools

Data analysis

Job description

Bally's Corporation is seeking a data-driven analyst to maintain and analyze casino marketing and player data. You will build guest lists for campaigns, extract insights on carded play and campaign responses, and prepare reports on marketing performance and loyalty activity.

Collaborate with Marketing, IT, Casino Operations, Finance, and vendors to ensure accurate campaign production and data quality in a fast-paced casino environment.