Data‑Driven Deposits Marketing Lead

U.S. Bank; Minneapolis (MN); On-site; USD 105,400 - 124,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

401(k) and employer-funded retirement plan

Paid vacation and holiday opportunities

Job summary

A leading financial institution is seeking a Marketing Strategy Leader for its Deposits team. You will develop customer-centric marketing programs to enhance customer growth and engagement. Ideal candidates should have a Bachelor's degree and six years of marketing experience, including data-driven performance marketing expertise. Strong collaboration and project management skills are crucial. The role offers a competitive salary range between $105,400 and $124,000, alongside comprehensive benefits including healthcare and retirement plans.

Qualifications

• Six or more years of related experience in marketing and marketing strategy.
• Proven ability to deliver results.
• Familiarity with AI tools for messaging.
• Ability to manage multiple projects and assignments.

Responsibilities

• Develop and lead marketing strategy for Deposits product marketing team.
• Deliver customer-centric, multi-channel marketing programs.
• Collaborate with agencies, product, sales, and technical teams.
• Identify key performance indicators for marketing strategies.

Skills

Marketing Strategy

Data-driven Marketing

Digital Marketing

Collaboration

Organizational skills

Decision-making

Education

Bachelor's degree or equivalent work experience

MBA or equivalent markers of high achievement

Tools

Workfront

Job description

A leading financial institution is seeking a Marketing Strategy Leader for its Deposits team. You will develop customer-centric marketing programs to enhance customer growth and engagement. Ideal candidates should have a Bachelor's degree and six years of marketing experience, including data-driven performance marketing expertise. Strong collaboration and project management skills are crucial. The role offers a competitive salary range between $105,400 and $124,000, alongside comprehensive benefits including healthcare and retirement plans.