Senior Deposit Growth Marketing Lead

Leader Bank; Arlington (MA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

401k plan with corporate match

Medical and dental insurance

Competitive compensation and benefits

Job summary

A regional community bank is seeking a Product Marketing Manager to lead deposit growth initiatives across business and retail banking segments. This mid-senior level role requires over 10 years of strategic marketing experience, preferably in banking, to develop effective campaigns and enhance client relationships. The bank prioritizes competitive compensation, benefits, and a healthy work-life balance.

Qualifications

• 10+ years of related strategic marketing experience.
• Banking, financial services, or related industry experience required.
• Demonstrated understanding of the market with proven experience driving demonstrable results.

Responsibilities

• Design and lead comprehensive marketing strategies to drive deposit growth.
• Identify high-potential customer segments and tailor campaigns.
• Develop messaging frameworks and positioning for deposit products.

Skills

Strategic marketing experience

Campaign development

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in marketing or related field

Master's or MBA preferred

Job description

A regional community bank is seeking a Product Marketing Manager to lead deposit growth initiatives across business and retail banking segments. This mid-senior level role requires over 10 years of strategic marketing experience, preferably in banking, to develop effective campaigns and enhance client relationships. The bank prioritizes competitive compensation, benefits, and a healthy work-life balance.