VP, Retention Marketing & Loyalty (Digital Banking)

Financialnarrative; New York, Northern (NY, KY); Hybrid; USD 160,000 - 270,000; Full time

Job summary

Marcus by Goldman Sachs, New York, is seeking a visionary Vice President to lead the US Deposits Marketing Retention team. This role defines and executes customer experiences and lifecycle communications to drive engagement and reduce churn for a large customer base.

The VP will leverage advanced analytics to shape GTM strategies, segment key cohorts, and guide creative and product partners. Expect leadership in loyalty programs, multi-channel marketing, and rigorous testing to optimize outcomes.

Qualifications

• 10+ years of progressive leadership experience in loyalty/email marketing, CRM, product marketing, or digital marketing.
• Experience optimizing enterprise marketing automation and CRM platforms (e.g., Adobe Campaign, Marketo, Braze, Oracle Responsys).
• Proficiency in agile project management methodologies and tools (e.g., JIRA, Confluence).
• Strong analytical skills with data-driven decision making and measurable outcomes.

Responsibilities

• Lead strategic development and execution of retention campaigns across the customer journey.
• Align retention initiatives with Marcus business goals and objectives.
• Oversee campaigns within CRM platforms and collaborate with analytics/vendor resources.

Skills

Loyalty & CRM Leadership

Marketing Automation

Agile PM

Data-driven decisions

Cross-functional leadership

Strategic storytelling

Education

Bachelor's degree

MBA preferred

Tools

Adobe Campaign

Marketo

Braze

Oracle Responsys

JIRA

Confluence

Tableau

Job description

Marcus by Goldman Sachs, New York, is seeking a visionary Vice President to lead the US Deposits Marketing Retention team. This role defines and executes customer experiences and lifecycle communications to drive engagement and reduce churn for a large customer base.

The VP will leverage advanced analytics to shape GTM strategies, segment key cohorts, and guide creative and product partners. Expect leadership in loyalty programs, multi-channel marketing, and rigorous testing to optimize outcomes.