Deposit Growth Strategy Lead — Data-Driven Business Analyst

American National Bank of Texas; Terrell (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

A regional banking institution is seeking a Senior Business Analyst to support its deposit growth strategy. The role involves leveraging data to create deposit recommendations and collaborating with various bank teams. Ideal candidates should possess a Bachelor's degree in Marketing or Analytics and have 10-15 years of marketing analytics experience, particularly in banking or financial services. Familiarity with CRM tools like CRMBI, Alteryx, and Power BI is preferred. Strong communication and organizational skills are essential.

Qualifications

• 10-15 years extensive marketing analytics experience in Banking or financial services.
• Expert understanding of customer databases and data warehouse functionality.
• SQL knowledge is helpful but not required.

Responsibilities

• Leverage data sources to create deposit product recommendations.
• Collaborate with bank teams to implement recommendations.
• Create insightful reporting and analysis of deposit growth.

Skills

Marketing analytics expertise

Strong communication skills

Organizational skills

Data analysis

CRM tools (CRMBI, Alteryx, Power BI)

Education

Bachelor's degree in Marketing or Analytics

Tools

FiServ CRM

Alteryx

Power BI

Job description

A regional banking institution is seeking a Senior Business Analyst to support its deposit growth strategy. The role involves leveraging data to create deposit recommendations and collaborating with various bank teams. Ideal candidates should possess a Bachelor's degree in Marketing or Analytics and have 10-15 years of marketing analytics experience, particularly in banking or financial services. Familiarity with CRM tools like CRMBI, Alteryx, and Power BI is preferred. Strong communication and organizational skills are essential.