Product Marketing Manager, Deposits

Leader Bank; Arlington (MA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

401k plan with corporate match

Medical and dental insurance

Competitive compensation and benefits

Job summary

A regional community bank is seeking a Product Marketing Manager to lead deposit growth initiatives across business and retail banking segments. This mid-senior level role requires over 10 years of strategic marketing experience, preferably in banking, to develop effective campaigns and enhance client relationships. The bank prioritizes competitive compensation, benefits, and a healthy work-life balance.

Qualifications

• 10+ years of related strategic marketing experience.
• Banking, financial services, or related industry experience required.
• Demonstrated understanding of the market with proven experience driving demonstrable results.
• Demonstrated understanding of the market with proven experience driving demonstrable results.

Responsibilities

• Design and lead comprehensive marketing strategies to drive deposit growth.
• Identify high-potential customer segments and tailor campaigns.
• Develop messaging frameworks and positioning for deposit products.
• Develop messaging frameworks and positioning for deposit products.
• Recommend product configurations and enhancements to align with market demand and competition.
• Build integrated marketing mixes leveraging multiple channels (digital, social, email, events, partnerships, branch marketing).
• Partner with the marketing team to execute multi-channel campaigns.
• Monitor campaign performance, optimize for ROI, and report on KPIs tied to deposit growth.
• Use data-driven insights to refine segmentation, targeting, and messaging.
• Work closely with retail and business banking teams to ensure alignment on goals and execution.
• Serve as the subject matter expert for deposit marketing initiatives.

Skills

Strategic marketing experience

Campaign development

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in marketing or related field

Master's or MBA preferred

Job description

Overview

Leader Bank is looking for exceptionally dedicated team members to join one of the region’s fastest growing community banks and mortgage lenders. The bank has grown from one branch, $6.5 million in assets and 7 team members at founding (2002) to more than $4 billion in assets, more than 400 team members, 7 branch offices, and annual mortgage originations of over $2 billion.

Summary: We are seeking a strategic and results-driven Product Marketing Manager to lead deposit growth initiatives across our business and retail banking segments. This role is critical to achieving our goal of $1B in annual deposit growth. The ideal candidate will have proven experience in developing and executing deposit-gathering strategies, crafting compelling campaigns, and collaborating cross-functionally to deliver measurable results. As a T-shaped marketer, you’ll bring deep expertise in deposit marketing while possessing broad experience across multiple marketing channels.

Our mission is to obsess over our clients, make them feel valued, and maintain long-term relationships by constantly enhancing our products and processes to improve the client experience. Leader Bank prioritizes competitive compensation and benefits, a healthy work-life balance, and a diverse and inclusive environment.

Responsibilities

• Design and lead comprehensive marketing strategies to drive deposit growth across retail and business banking.
• Identify high-potential customer segments and tailor campaigns to meet their needs.
• Own the lifecycle of deposit clients, identifying opportunities to deepen the relationship, build the brand, and improve lifetime value.
• Develop messaging frameworks and positioning for deposit products.
• Recommend product configurations and enhancements to align with market demand and competition.
• Build integrated marketing mixes leveraging multiple channels (digital, social, email, events, partnerships, branch marketing).
• Partner with the marketing team to execute multi-channel campaigns.
• Monitor campaign performance, optimize for ROI, and report on KPIs tied to deposit growth.
• Use data-driven insights to refine segmentation, targeting, and messaging.
• Work closely with retail and business banking teams to ensure alignment on goals and execution.
• Serve as the subject matter expert for deposit marketing initiatives.

Qualifications

• 10+ years of related strategic marketing experience.
• Bachelor\'s degree in marketing or related field; Masters or MBA preferred.
• Banking, financial services, or related industry experience required.
• Demonstrated understanding of the market with proven experience driving demonstrable results.

Leader Bank offers an excellent compensation and benefits package including a 401k plan with corporate match, medical and dental insurance, and the opportunity to work for a fast-growing, local organization.

Leader Bank, N.A. is an Equal Opportunity and Affirmative Action employer and does not discriminate on the basis of race, color, religion, age, gender, marital status, sexual orientation, national origin, disability, military status, veteran status or any other protected class.

Leader Bank is an E-Verify® participant. For more information, click on the links below:

• E-Verify® is a registered trademark of U.S. Department of Homeland Security

Job details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Banking

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