Data-Driven Audience Growth Manager

Comcare (Australian Government); United States; On-site; USD 100,000 - 180,000; Full time

Job summary

National Museum of Australia is seeking a high-performing Audience Marketing Manager to define, grow, engage and retain key audiences nationally and internationally. You will lead data-driven marketing programs to boost engagement, conversions and loyalty across the customer lifecycle.

The role oversees audience personas, segmentation, campaigns for always-on paid digital and traditional channels, and collaboration with internal teams and external partners to maximise impact and brand integrity.

Qualifications

• Experience in developing and delivering integrated marketing programs.
• Ability to define audience personas and segmentation strategies across the customer lifecycle.
• Strong budget management and governance across campaigns.
• Proven track record in data-driven marketing and analytics.

Responsibilities

• Own audience personas and segmentation strategies across the lifecycle.
• Lead market research and data analysis to uncover insights.
• Manage Marketing Team and budget to deliver campaigns on time and on budget.
• Develop and implement strategic marketing campaigns for paid digital and museum activities.
• Create an audience lifetime value program to deepen engagement.
• Collaborate with commercial, programs and external partners to maximise outcomes.
• Uphold brand integrity across all marketing activities.

Skills

Audience segmentation

Campaign management

Budget management

Market research

Data-driven marketing

Stakeholder management

Brand management

Tools

Google Analytics

CRM software

Advertising platforms

Job description

National Museum of Australia is seeking a high-performing Audience Marketing Manager to define, grow, engage and retain key audiences nationally and internationally. You will lead data-driven marketing programs to boost engagement, conversions and loyalty across the customer lifecycle.

The role oversees audience personas, segmentation, campaigns for always-on paid digital and traditional channels, and collaboration with internal teams and external partners to maximise impact and brand integrity.