Hybrid Marketing Manager: Data-Driven Campaigns & Audiences

Asian Art Museum Foundation; San Francisco (CA); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

Paid time off

Hybrid schedule

Retirement plan

Job summary

The Asian Art Museum seeks a Manager of Marketing to drive attendance and engagement by translating visitor data into targeted marketing tactics. You will lead data-driven campaigns across digital and traditional channels, leveraging CRM insights and AI-assisted tools to optimize performance and reach new audiences.

You will collaborate with internal teams, manage a marketing calendar, and mentor junior staff while maintaining brand voice and a results-oriented culture.

Qualifications

• Bachelor’s degree in marketing, communications, data analytics, or related field.
• 4–6 years of progressive marketing experience, with 2 years in a supervisory role.
• Strong hands-on experience with marketing data management and reporting.
• Proficiency with marketing tech including Google Marketing Platform, CRM systems, CMS, and email platforms.
• Excellent written and verbal communication and collaboration skills.

Responsibilities

• Lead data-driven marketing campaigns across digital and traditional channels.
• Manage audience data, campaign analytics, and CRM insights to drive tactics.
• Coordinate multi-channel campaigns (paid social, display, SEO/SEM, email, lifecycle journeys).
• Oversee production timelines, asset distribution, and cross-department alignment.

Skills

Data analytics

Campaign management

Strategic planning

Copywriting

Leadership

Education

Bachelor's degree in Marketing, Communications, Data Analytics, or related field

Tools

Google Marketing Platform

Salesforce

WordPress

Mailchimp

AI-assisted marketing tools

Job description

The Asian Art Museum seeks a Manager of Marketing to drive attendance and engagement by translating visitor data into targeted marketing tactics. You will lead data-driven campaigns across digital and traditional channels, leveraging CRM insights and AI-assisted tools to optimize performance and reach new audiences.

You will collaborate with internal teams, manage a marketing calendar, and mentor junior staff while maintaining brand voice and a results-oriented culture.