Audience Growth Manager: Data-Driven Subscriptions

Hearst Communications, Inc.; New York (NY); Hybrid; USD 88,000 - 106,000; Full time

Benefits offered by this job

Flexible hybrid work environment

Wellness benefits including medical, dental, and vision insurance

401(k) plan with company match

Professional development and training opportunities

Employee Resource Groups for community building

Job summary

A leading media company is seeking an Audience Growth Manager to accelerate first-party data growth and audience engagement. This role involves developing data-informed strategies across email and SMS, driving paid media efforts, and collaborating with various teams to optimize user journeys. The ideal candidate has 5+ years in audience development or digital marketing, strong communication and analytical skills, and is comfortable working in a hybrid environment with a required in-office presence 4 days a week. The position offers competitive compensation, with a base salary range of $88,000 - $106,000.

Qualifications

• 5+ years of experience in audience development, growth marketing, CRM, or digital marketing.
• Demonstrated success in growing first-party data through registration and email acquisition.
• Skilled in analytics tools and campaign reporting.

Responsibilities

• Develop and execute data-informed strategies to grow first-party audiences across email and SMS.
• Drive paid media efforts to increase reach and lifetime value.
• Identify and prioritize opportunities to expand and retain high-value audiences.

Skills

Audience development

Growth marketing

CRM

Digital marketing

Analytical skills

Communication skills

Creative thinking

Tools

Google Analytics

Looker

Sailthru

Job description

A leading media company is seeking an Audience Growth Manager to accelerate first-party data growth and audience engagement. This role involves developing data-informed strategies across email and SMS, driving paid media efforts, and collaborating with various teams to optimize user journeys. The ideal candidate has 5+ years in audience development or digital marketing, strong communication and analytical skills, and is comfortable working in a hybrid environment with a required in-office presence 4 days a week. The position offers competitive compensation, with a base salary range of $88,000 - $106,000.