Marketing Manager: Data-Driven Growth & Digital Campaigns

Petersen Automotive Museum; Boston (MA); On-site; USD 95,000 - 115,000; Full time

Job summary

Petersen Automotive Museum is seeking a Marketing Manager to lead paid advertising, email campaigns, and audience growth. You will report to the COO and drive attendance, memberships, events, and fundraising initiatives while collaborating across departments.

The role emphasizes data-driven decision making, ROAS optimization, and creative testing to maximize engagement and revenue. A fast-paced, high-energy environment awaits.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of digital marketing experience, including 3+ years managing paid advertising budgets.
• Strong knowledge of Meta Ads Manager, GA4, GTM, conversion tracking, and email marketing platforms.

Responsibilities

• Develop and execute integrated paid advertising campaigns across platforms to drive attendance, memberships, events, and retail sales.
• Lead email marketing and audience lifecycle campaigns from strategy to execution.
• Manage budget, campaign optimization, testing, and reporting with ROAS and CPA metrics.

Skills

Digital marketing

Paid advertising

Analytics

Copywriting

Education

Bachelor’s degree in Marketing

Tools

GA4

Google Tag Manager

Meta Ads Manager

Email marketing platforms

Job description

Petersen Automotive Museum is seeking a Marketing Manager to lead paid advertising, email campaigns, and audience growth. You will report to the COO and drive attendance, memberships, events, and fundraising initiatives while collaborating across departments.

The role emphasizes data-driven decision making, ROAS optimization, and creative testing to maximize engagement and revenue. A fast-paced, high-energy environment awaits.