Audience Growth Director: Data-Driven Strategy

Plunge; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

A digital media company in New York is seeking an Audience Development Director to drive audience growth through strategic marketing initiatives. This role requires at least 3 years of experience in data-driven marketing, knowledge of analytics tools, and strong management capabilities. Key responsibilities include content strategy, social media management, and partnerships. The ideal candidate will have a passion for digital marketing and a proven track record in audience development. Interested candidates should apply via email.

Qualifications

• Minimum of 3 years experience in data-driven marketing and audience development.
• Experience in managing at least one direct report.
• Strong command of Facebook, Instagram, and YouTube.

Responsibilities

• Oversee analytics and optimize activities based on user behavior.
• Manage messaging for media and advertising partners.
• Work closely with editorial team to boost audience engagement.
• Develop strategies for email subscriber acquisition.
• Implement social media strategy to increase audience engagement.
• Maintain influencer partnerships for audience growth.

Skills

Digital marketing

Data analysis

Social media management

SEO

Email marketing

Partnership development

Content strategy

Analytics tools

Communication skills

Creative problem-solving

Education

Bachelor’s degree in related field

Tools

Google Analytics

Facebook Insights

Excel

Google Sheets

Job description

A digital media company in New York is seeking an Audience Development Director to drive audience growth through strategic marketing initiatives. This role requires at least 3 years of experience in data-driven marketing, knowledge of analytics tools, and strong management capabilities. Key responsibilities include content strategy, social media management, and partnerships. The ideal candidate will have a passion for digital marketing and a proven track record in audience development. Interested candidates should apply via email.