Hybrid Marketing Manager: Data-Driven Growth & Campaigns

Asian Art Museum; San Francisco, Northern (CA, KY); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

Paid time off

Retirement savings program

Hybrid schedule

Job summary

The Asian Art Museum seeks a Manager of Marketing to drive visitor attendance and engagement by analyzing performance data and executing multi-channel campaigns for exhibitions and programs. Reporting to the Director of Digital and Audience Engagement, you will manage audience data, CRM insights, and lifecycle campaigns.

You will lead a small team, collaborate with internal departments, vendor partners, and media agencies, and leverage marketing tech including AI-assisted analytics to optimize

Qualifications

• Bachelor's degree with 4–6 years in progressive marketing roles, including 2 years in supervision.
• Proven ability to analyze marketing data and translate into actionable campaigns.
• Experience across digital and traditional channels and lifecycle marketing.
• Strong communication, collaboration, and project management skills.

Responsibilities

• Lead data-driven, multi-channel marketing campaigns across exhibitions and programs.
• Manage marketing analytics, KPI reporting, and audience insights.
• Oversee content creation, copy, and design across channels.
• Mentor the Marketing Coordinator and collaborate with internal teams.

Skills

Data analytics

CRM proficiency

Campaign management

A/B testing

Team leadership

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Marketing Platform

Salesforce CRM

CMS (WordPress)

Email platforms (Mailchimp)

Job description

The Asian Art Museum seeks a Manager of Marketing to drive visitor attendance and engagement by analyzing performance data and executing multi-channel campaigns for exhibitions and programs. Reporting to the Director of Digital and Audience Engagement, you will manage audience data, CRM insights, and lifecycle campaigns.

You will lead a small team, collaborate with internal departments, vendor partners, and media agencies, and leverage marketing tech including AI-assisted analytics to optimize