Growth Marketing Manager

Petersen Automotive Museum; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Petersen Automotive Museum is seeking aMarketing Manager to lead paid media, email marketing, and cross-department campaigns. You will own media planning, audience targeting, budget management and performance reporting while driving attendance, memberships and events.

The role emphasizes data-driven storytelling, CRO, and a fast-paced museum environment. Collaboration with leadership and multiple teams is essential to deliver impactful campaigns.

Qualifications

• Bachelor’s degree required.
• 5+ years of digital marketing experience.
• 3+ years managing paid advertising budgets.
• Budgets exceeding $250,000 annually.
• Google Ads certification preferred.

Responsibilities

• Develop and execute integrated paid advertising campaigns to drive museum attendance, memberships, events and retail sales.
• Lead email marketing programs across customer journeys and lifecycle communications.
• Coordinate promotional calendars across departments and major initiatives.
• Measure and optimize campaigns with KPIs like CPA, ROAS, conversions, and revenue attribution.

Skills

Digital marketing

Paid advertising

Campaign management

Analytics

Copywriting

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Meta Ads Manager

GA4

Google Tag Manager

Email marketing platforms

Job description

Petersen Automotive Museum is seeking aMarketing Manager to lead paid media, email marketing, and cross-department campaigns. You will own media planning, audience targeting, budget management and performance reporting while driving attendance, memberships and events.

The role emphasizes data-driven storytelling, CRO, and a fast-paced museum environment. Collaboration with leadership and multiple teams is essential to deliver impactful campaigns.