Manager, Data and Analysis

Publicis Groupe; Boston (MA); On-site; USD 89,000 - 136,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Digitas, a Publicis Groupe agency in Boston, seeks a Manager for the Data & Analysis team to drive data-driven growth for clients. You will lead analysts, deliver strategic insights, and partner with teams across marketing, media, and eCommerce to optimize campaigns and ROI.

You should have 5–7 years in analytics/strategy within advertising or related fields, with a passion for digital trends and a proven ability to deliver across fast-paced environments.

Qualifications

• 5–7 years of analytics or strategy experience in an advertising/agency/consulting environment.
• Experience managing a team.
• Strong analytical, critical thinking, and problem-solving skills.
• Experience with modern statistical learning methods (regression, classification, supervised/unsupervised learning).
• Knowledge of digital data technologies (DMPs, Google Analytics, site tagging).
• A four-year college degree; advanced degree is a plus.
• Passion for online advertising and emerging digital trends.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Familiarity with prompt-based interaction and generative AI tools (ChatGPT, Gemini, DALL·E, Midjourney) is a plus.

Responsibilities

• Provide strategic data-driven recommendations across channels to improve ROI.
• Lead a team of Analysts and Senior Analysts through regular client reporting.
• Collaborate with internal partners to optimize client budgets and programs.
• Stay informed on industry trends and analytical tools used in marketing measurement.
• Evaluate new data opportunities and sources to support campaigns.
• Support cross-functional Marketing activities (Media, Creative, CRM, eCommerce).

Skills

Analytical thinking

Team leadership

Critical thinking

Problem solving

Advertising knowledge

Communication

Education

Bachelor's degree

Advanced degree

Tools

Google Analytics

Digital tagging

DMPs

AI tools

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Manager– someone who can lead a team of analysts, provide strategic data-driven recommendations to drive client goals, and collaborate with internal partners to drive cross-functional success. Sound like you? Read on.

Responsibilities

As Manager, you’ll drive strategic marketing growth for clients and inspire a team of analysts and senior analysts. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

• Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI
• Building effective marketing strategies with other internal partners to optimize client budgets and programs
• Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
• Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• 5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Experience managing a team
• Strong analytical, critical thinking, and problem solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• A four-year college degree; advanced degree is a plus
• Passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $88,540.00 - USD $135,632.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/15/2027.