CX Strategy & Insights Intern

Principal Financial Group; Des Moines (IA); On-site; USD 29,000 - 32,000; Part time

Job summary

Principal Financial Group in Des Moines, IA is seeking a Customer Experience Marketing Intern for Summer 2027. You’ll partner with the Benefits & Protection Experience team to turn customer insights into action and measurable business impact.

You’ll work on a real business challenge: integrating customer feedback into decision‑making and scaling successful approaches across teams. This paid internship offers mentorship, growth opportunities, and exposure to CX platforms and data analytics.

Qualifications

• Currently pursuing an undergraduate degree or equivalent experience in marketing, business, data analytics, psychology, research, communications, or a related field
• Curious and comfortable navigating ambiguity and working through business problems
• Strong analytical skills and the ability to interpret data to drive strategic decisions
• Excellent organizational and project management skills, with a proven ability to manage multiple priorities
• Effective written and verbal communication skills
• Able to take initiative and independently move work forward
• A collaborative teammate who can build relationships across the organization
• Leadership experience through extracurricular activities or community involvement
• Exposure to Salesforce, Qualtrics or customer experience platforms
• Experience supporting communications, training, change management or enablement efforts
• Demonstrated interest in customer experience, strategy, marketing, change management or business analytics

Responsibilities

• Develop and support communication, education and adoption strategies that increase the use of customer insights
• Gather stakeholder feedback to uncover needs, adoption barriers and opportunities
• Analyze usage and other available data to understand what’s working and recommend improvements
• Measure and communicate the business impact and ROI of CX initiatives
• Research best practices in customer intelligence, enablement and adoption
• Support stakeholder engagement and project management
• Create scalable resources that help teams incorporate customer intelligence into business decisions
• Explore opportunities to expand customer intelligence across additional business areas, customer moments and data sources

Skills

Marketing analytics

Curiosity

Communication

Project management

Independent initiative

Team collaboration

Education

Undergraduate degree in marketing, business, data analytics, psychology, research, or communications

Tools

Salesforce

Qualtrics

CX platforms

Job description

Principal Financial Group in Des Moines, IA is seeking a Customer Experience Marketing Intern for Summer 2027. You’ll partner with the Benefits & Protection Experience team to turn customer insights into action and measurable business impact.

You’ll work on a real business challenge: integrating customer feedback into decision‑making and scaling successful approaches across teams. This paid internship offers mentorship, growth opportunities, and exposure to CX platforms and data analytics.