Customer & Community Marketing Leader (Hybrid)

IFS; Washington (District of Columbia); Hybrid; USD 105,000 - 120,000; Full time

Benefits offered by this job

Bonus up to 10%

Medical, dental, & vision insurance

401K with Company contribution

Flexible paid time off

Life insurance and disability benefits

Tuition assistance

Community involvement and volunteering

Job summary

IFS Copperleaf is seeking a Customer & Community Marketing Manager to build advocacy, expansion and retention programs, and a thriving customer community across geographies.

You will champion customer stories, create co-developed content, and collaborate with Customer Success, Product Marketing and Sales to grow pipeline and adoption. Plan integrated campaigns, measure KPIs, and apply marketing tech to demonstrate the value of our platform.

Qualifications

• 5+ years of experience in B2B marketing, enterprise software or SaaS.
• Proven track record in customer marketing with advocacy, expansion and retention programs.
• Understanding of enterprise buyer journeys and complex sales cycles.
• Excellent communication and collaboration skills.
• Experience managing multiple projects across regions.
• Ability to work in a global, matrixed organization.

Responsibilities

• Build and manage a structured customer and community advocacy program that amplifies success stories and shared outcomes.
• Capture customer insights and feedback to inform messaging and GTM strategy with Product Marketing, Campaign and Field teams.
• Develop initiatives to deepen relationships with customers and key collaborators across the IFS Copperleaf ecosystem.
• Partner with Customer Success, Product Marketing, and Sales to identify engagement opportunities that drive pipeline growth, adoption and advocacy.
• Plan and deliver integrated campaigns that elevate customer success and ecosystem collaboration.
• Create co-developed content and assets—case studies, success stories, videos and solution spotlights.
• Collaborate with regional teams to localize and activate community-led initiatives globally.
• Define KPIs, report on program performance, and optimize strategy with leadership.
• Leverage AI tools and marketing technologies to analyse performance and scale impact.

Skills

B2B Marketing

Stakeholder Management

Project Management

Enterprise SaaS

Customer Marketing

Tools

Salesforce

HubSpot

Marketo

Job description

IFS Copperleaf is seeking a Customer & Community Marketing Manager to build advocacy, expansion and retention programs, and a thriving customer community across geographies.

You will champion customer stories, create co-developed content, and collaborate with Customer Success, Product Marketing and Sales to grow pipeline and adoption. Plan integrated campaigns, measure KPIs, and apply marketing tech to demonstrate the value of our platform.