Customer Marketing Architect: Case Studies & Advocacy

campfire; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Campfire, a next-gen core accounting platform, seeks a seasoned Customer Marketing leader to own case studies, reference programs, and the advocacy engine that powers Sales and Marketing.

You'll build a scalable program with interviewing, writing, video production, and cross-functional collaboration. Expect to drive review-site strategies on G2/Capterra, engage customers at events, and quantify outcomes for leadership.

Qualifications

• 4+ to 7+ years in B2B customer marketing, advocacy or content marketing with direct ownership of a reference or case-study program.
• Excellent interviewing and writing; ability to draw out specifics and quantify results.
• Experience running review-site programs on G2 or Capterra and understanding how buyers use them.

Responsibilities

• Build and run the case-study and proof-point program: source candidates with CS and Sales, run interviews, write and produce stories in multiple formats, and maintain a searchable proof library with quantified outcomes.
• Own the customer reference program: recruit, tier and manage advocates; run the reference request process for Sales; track usage and protect customers from being over-asked.
• Build the advocacy and community program: advisory boards, speaking opportunities, peer-to-peer events, awards, and recognition that keeps advocates engaged.
• Own review-site strategy and execution on G2, Capterra and peers: review generation campaigns, profile management, badges and report placement, and using review data in sales and marketing.
• Produce customer video and testimonials with Content/Storytelling team, from short social clips to full stories captured at events.
• Supply proof points for launches and campaigns to Product Marketing, Growth, Brand and Field; support customer speakers at Corporate Events.
• Measure impact: reference wins influenced, review volume and rating, proof coverage by segment and use case, advocate satisfaction.

Skills

Case studies

Reference programs

Customer marketing

Interviewing

Writing

Project management

Tools

UserEvidence

Influitive

ReferenceEdge

G2 Buyer Intent

Job description

Campfire, a next-gen core accounting platform, seeks a seasoned Customer Marketing leader to own case studies, reference programs, and the advocacy engine that powers Sales and Marketing.

You'll build a scalable program with interviewing, writing, video production, and cross-functional collaboration. Expect to drive review-site strategies on G2/Capterra, engage customers at events, and quantify outcomes for leadership.