Customer and Community Marketing Manager, IFS Copperleaf

IFS; Washington (District of Columbia); Hybrid; USD 105,000 - 120,000; Full time

Benefits offered by this job

Bonus up to 10%

Medical, dental, & vision insurance

401K with Company contribution

Flexible paid time off

Life insurance and disability benefits

Tuition assistance

Community involvement and volunteering

Job summary

IFS Copperleaf is seeking a Customer & Community Marketing Manager to build advocacy, expansion and retention programs, and a thriving customer community across geographies.

You will champion customer stories, create co-developed content, and collaborate with Customer Success, Product Marketing and Sales to grow pipeline and adoption. Plan integrated campaigns, measure KPIs, and apply marketing tech to demonstrate the value of our platform.

Qualifications

• 5+ years of experience in B2B marketing, enterprise software or SaaS.
• Proven track record in customer marketing with advocacy, expansion and retention programs.
• Understanding of enterprise buyer journeys and complex sales cycles.
• Excellent communication and collaboration skills.
• Experience managing multiple projects across regions.
• Ability to work in a global, matrixed organization.

Responsibilities

• Build and manage a structured customer and community advocacy program that amplifies success stories and shared outcomes.
• Capture customer insights and feedback to inform messaging and GTM strategy with Product Marketing, Campaign and Field teams.
• Develop initiatives to deepen relationships with customers and key collaborators across the IFS Copperleaf ecosystem.
• Partner with Customer Success, Product Marketing, and Sales to identify engagement opportunities that drive pipeline growth, adoption and advocacy.
• Plan and deliver integrated campaigns that elevate customer success and ecosystem collaboration.
• Create co-developed content and assets—case studies, success stories, videos and solution spotlights.
• Collaborate with regional teams to localize and activate community-led initiatives globally.
• Define KPIs, report on program performance, and optimize strategy with leadership.
• Leverage AI tools and marketing technologies to analyse performance and scale impact.

Skills

B2B Marketing

Stakeholder Management

Project Management

Enterprise SaaS

Customer Marketing

Tools

Salesforce

HubSpot

Marketo

Job description

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.

Job Description

IFS Copperleaf helps some of the world’s largest organizations make better strategic decisions. Our AI-powered decision analytics software enables clients to optimize investment planning and asset management, aligning decisions with corporate strategy to deliver the highest value. At IFS Copperleaf, we’re collaborative, customer-focused, and passionate about creating solutions that have a real-world impact.

* Candidates based in East Coast time zone preferred

The Customer & Community Marketing Manager is responsible for developing and executing programs that strengthen IFS Copperleaf’s relationships with customers through best in class advocacy, expansion and retention programs while cultivating a thriving, engaged community.

This role sits at the intersection of customer success,, and community engagement, with a strong focus on install base growth through upsell and cross-sell initiatives.

You’ll champion customer and partner advocacy, manage community initiatives, and bring to life real-world stories that demonstrate the value of IFS Copperleaf’s asset investment and capital planning platform.

Key Responsibilities

1. Customer and Community Strategy

• Build and manage a structured customer and community advocacy program that amplifies success stories, proof points, and shared outcomes.
• Establish a clear framework to capture customer insights and success stories, creating a continuous feedback loop with Product Marketing, Campaign, and Field teams to inform messaging, content, and go-to-market strategy.
• Develop and execute initiatives that deepen relationships with customers and key collaborators across the IFS Copperleaf ecosystem.
• Partner closely with Customer Success, Product Marketing, and Sales teams to identify engagement opportunities that drive pipeline growth, adoption, and advocacy.

2. Go-to-Market Campaigns and Content

• Plan and deliver integrated campaigns that elevate customer success, highlight ecosystem collaboration, and accelerate install-base expansion.
• Create co-developed content and assets — including case studies, success stories, videos, and solution spotlights — that demonstrate the shared value of IFS Copperleaf solutions.
• Collaborate with regional and field marketing teams to localize and activate community-led initiatives globally, ensuring consistency of storytelling and alignment with customer engagement objectives.

3. Performance and Reporting

• Define and track KPIs to measure the effectiveness of customer and ecosystem marketing activities — including pipeline contribution, engagement levels, and advocacy metrics.
• Report regularly on program performance and insights to marketing and sales leadership, providing recommendations to optimize strategy and investment.
• Leverage best-in-class AI tools and marketing technologies to analyse performance, personalise engagement and scale impact — supported by dedicated analytics, operations, and digital teams.

Qualifications

• 5+ years of experience in B2B marketing, preferably in enterprise software, SaaS, or asset management industries.
• Proven track record in customer marketing having built and led the execution of advocacy, expansion, retention and community programs that have driven impact.
• Strong understanding of enterprise buyer journeys and go-to-market motions in complex, enterprise sales cycles.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience managing multiple projects across regions and functions.
• Comfortable working in a global, matrixed organization.

Preferred Skills

• Experience working with IFS or similar enterprise software ecosystems.
• Familiarity with energy, utilities, transportation, or infrastructure sectors.
• Expertise in content development, ABM, and digital campaign management.
• Proficiency with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).

Additional Information

• Salary Range: $105,000-$120,000 plus 10% bonus potential
• Flexible paid time off, including sick and holiday
• Medical, dental, & vision insurance
• 401K with Company contribution
• Flexible spending accounts
• Life insurance and disability benefitsTuition assistance
• Community involvement and volunteering events

We believe that coming together as a community, in person

We believe that coming together as a community, in person, is important for innovation, connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer