Customer Marketing Manager - Growth & Adoption (Hybrid)

Ivalua

Pittsburgh (Allegheny County)

Hybrid

USD 70,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Hybrid working model

Annual bonus

Healthcare benefits

Job summary

Ivalua is seeking a Customer Marketing Manager to lead multichannel marketing in the AMER region. You will drive customer adoption, loyalty, upsells, and advocacy by coordinating with Customer Success, Field Marketing, and Sales.

You will build ROI tracking, health dashboards, and manage events and campaigns to strengthen customer relationships. The role requires 5+ years in post-sales marketing, proficiency with marketing automation tools, and strong cross-functional collaboration.

Qualifications

5+ years owning marketing strategy in a post-sales context (customer marketing, field marketing, or digital marketing).
Proven success planning campaigns to drive upsells within existing customers.
Experience with marketing automation platforms and analytics.
Ability to collaborate with Sales, Customer Success, and Product Marketing.
Background in enterprise software, procurement or supply chain is a plus.

Responsibilities

Lead multichannel marketing activities in the AMER region to drive adoption and loyalty.
Develop and manage customer adoption, cross-sell, and upsell programs.
Create ROI tracking and health dashboards to identify at-risk customers.
Coordinate with Customer Success, Field Marketing, Sales and Product Marketing.
Plan and execute customer events and programs to strengthen community and advocacy.