Customer Advocacy & Referral Lead

GC AI; San Mateo (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Life & Disability Insurance

Retirement Plan

Parental Leave

Continuous Development – Up to $3,000/

In-Office Meals

Paid Time Off – 15 PTO days + 5 sick

Company Holidays – 15 holidays + 3 Me‑

Home Office Setup – $500

Cell Phone Reimbursement – $50/month

Relocation Support

Job summary

GC AI is seeking a Customer Marketing Manager to own and scale a customer advocacy engine. You’ll design and launch a referral program, expand case studies and podcasts, and turn customer stories into actionable assets for sales and marketing.

You’ll collaborate with Sales, CS, and Product Marketing, and build a searchable proof library to speed up deals. You’ll work with a distributed North American team, with plans for Europe, and occasional travel.

Qualifications

• 3–5 years in customer marketing, advocacy, or reference management at a high-growth B2B company.
• Proven track record scaling advocacy or reference programs with business impact.
• Experience launching a referral, advocacy, or loyalty program from zero.
• Strong program management across Sales, CS, and customer approvers.
• Comfort with funnels, attribution, and dashboard building.
• Hands-on experience with HubSpot and advocacy or review tools.
• AI-native mindset with ability to speed up workflows.

Responsibilities

• Build and run GC AI's customer advocacy program, from recruiting advocates to recognizing them.
• Design, launch, and scale our first customer referral program from scratch.
• Scale our case studies and podcast customer interviews across segments, industries, and use cases, and experiment with formats like clips and live teardowns.
• Turn every customer story into assets: clips, quotes, social posts, and sales snippets.
• Identify, recruit, and prep customers for briefings, PR, podcasts, thought leadership, and launches.
• Run the reference program and own our presence on review sites like G2 and Gartner Peer Insights.
• Partner with Sales, CS, and Product Marketing to put the right customer proof in every deal.
• Build a searchable customer proof library so anyone can find the right story quickly.

Skills

Customer marketing

Advocacy programs

Reference management

B2B marketing

Program management

AI workflows

Data-driven marketing

Tools

HubSpot

Advocacy tools

Job description

GC AI is seeking a Customer Marketing Manager to own and scale a customer advocacy engine. You’ll design and launch a referral program, expand case studies and podcasts, and turn customer stories into actionable assets for sales and marketing.

You’ll collaborate with Sales, CS, and Product Marketing, and build a searchable proof library to speed up deals. You’ll work with a distributed North American team, with plans for Europe, and occasional travel.