Customer Advocacy & Referral Programs Lead

GC AI; California; Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Life & Disability Insurance

Retirement Plan

Parental Leave

Continuous Development

In-Office Meals

Paid Time Off

Company Holidays

Home Office Setup

Cell Phone Reimbursement

Relocation Support

Job summary

GC AI is seeking a Customer Marketing Manager to build advocacy programs, scale referrals, and amplify customer stories across sales and product marketing. You’ll own the early-stage strategy, recruit advocates, and create repeatable processes that drive revenue and trust with customers.

As part of a fast-growing, AI-driven legal tech company, you’ll craft scalable case studies, podcasts, and assets while collaborating across Marketing, Sales, CS, and Revenue Ops to maximize impact and customer

Qualifications

• 3–5 years in customer marketing, advocacy, or reference management at a high-growth B2B company.
• A track record of running advocacy or reference programs that scaled with the business.
• Experience building a referral, advocacy, or loyalty program from zero.
• Strong program management across Sales, CS, and customers' legal and comms approvers.
• Comfort with funnels and attribution, and you build your own dashboards.
• Hands-on experience with HubSpot plus advocacy, referral, or review tools.
• AI-native: you use AI every day and can show the workflows you've sped up.

Responsibilities

• Build and run GC AI's customer advocacy program, from recruiting advocates to recognizing them to developing a customer advisory board.
• Design, launch, and scale our first customer referral program from scratch.
• Scale our case studies and podcast customer interviews across segments, industries, and use cases, and experiment with innovative formats like customer clips, side-by-side workflows, live teardowns, and more.
• Turn every customer story into a dozen assets: clips, quotes, social posts, and sales snippets.
• Identify, recruit, and prep customers for analyst briefings, PR, podcasts, thought leadership, and launches.
• Run the reference program and own our presence on G2, Gartner Peer Insights, and other review sites.
• Partner with Sales, CS, and Product Marketing to put the right customer proof in every deal.
• Build a searchable customer proof library so anyone can find the right story in seconds

Skills

Customer marketing

Advocacy programs

Referral programs

Program management

Funnels and attribution

HubSpot

AI-native workflows

Tools

HubSpot

Advocacy tools

Referral tools

Job description

GC AI is seeking a Customer Marketing Manager to build advocacy programs, scale referrals, and amplify customer stories across sales and product marketing. You’ll own the early-stage strategy, recruit advocates, and create repeatable processes that drive revenue and trust with customers.

As part of a fast-growing, AI-driven legal tech company, you’ll craft scalable case studies, podcasts, and assets while collaborating across Marketing, Sales, CS, and Revenue Ops to maximize impact and customer