Customer Advocacy & Storytelling Lead

McGraw Hill LLC.; United States; Remote; USD 80,000 - 100,000; Full time

Benefits offered by this job

Annual bonus

Medical benefits

Job summary

McGraw‑Hill is seeking a Senior Marketing Manager, Customer Advocacy to lead scalable programs that turn educator and student experiences into credible customer proof. You will recruit, engage, and activate advocates, translate outcomes into stories, and equip cross‑functional teams with insights and assets for pipeline, retention, product development and brand differentiation.

The role is remote with up to 20% travel, open to applicants authorized to work in the United States.

Qualifications

• Bachelor’s degree required.
• 3–5 years of experience in customer advocacy, community management, customer marketing or related roles.
• Proven ability to build trusted relationships internally and with customers.
• Excellent storytelling, written, verbal and visual communication skills.
• Strong organizational skills with ability to manage multiple projects.
• Comfortable with autonomy and working at speed.
• Strong analytical skills and data-driven mindset.
• Familiarity with EdTech industry or experience working with faculty/educators is strongly desired.

Responsibilities

• Develop and execute a comprehensive customer advocacy strategy to increase retention, acquisition and brand credibility in partnership with customer success, sales, marketing and product.
• Manage faculty, administrator and student advocate programs end-to-end, including recruitment, onboarding and ongoing engagement.
• Organize and facilitate user forums, best practice sharing sessions, and ongoing advocate training and other thought-leadership events.
• Partner with product and platform teams to involve advocates in beta testing, feedback sessions and roadmap discussions.
• Build and nurture long-term relationships with customer champions and advisory board members; leverage their value.
• Expand advocacy programs into new markets and opportunities.

Skills

Advocacy strategy

Relationship building

Storytelling

Data analysis

Cross-functional collaboration

Education

Bachelor’s Degree

Tools

PowerPoint

Outlook

Excel

SmartSheet

Salesforce

Marketo

Gainsight

Tableau

Asana

AI tools

Job description

McGraw‑Hill is seeking a Senior Marketing Manager, Customer Advocacy to lead scalable programs that turn educator and student experiences into credible customer proof. You will recruit, engage, and activate advocates, translate outcomes into stories, and equip cross‑functional teams with insights and assets for pipeline, retention, product development and brand differentiation.

The role is remote with up to 20% travel, open to applicants authorized to work in the United States.