Customer Advocacy Manager - Referral & Case Studies

General Counsel AI, Inc.; San Mateo (CA); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Life & Disability Insurance

Retirement Plan

Parental Leave

Continuous Development — up to $3,000/

In-Office Meals — Dash credits

Paid Time Off — 15 PTO + 5 sick days

Company Holidays — 15 holidays + 3 Me‑

Home Office Setup — $500

Cell Phone Reimbursement — $50/month

Relocation Support

Job summary

GC AI, the legal intelligence platform, seeks its first Customer Marketing Manager to transform goodwill into a repeatable engine. You will build an advocacy program, drive case studies and podcast conversations, and design a customer referral program from scratch.

You'll report to the Director of Product Marketing and partner with Sales, CS, Content, Revenue Ops, and Solutions Attorneys to scale impact across industries and use cases.

Qualifications

• 3–5 years in customer marketing, advocacy, or reference management at a high‑growth B2B company.
• A track record of running advocacy or reference programs that scaled with the business.
• Experience building a referral, advocacy, or loyalty program from zero.
• Strong program management across Sales, CS, and customers' legal and comms approvers.
• Comfort with funnels and attribution, and you build your own dashboards.
• Hands‑on experience with HubSpot plus advocacy, referral, or review tools.
• AI‑native: you use AI every day and can show the workflows you've sped up.

Responsibilities

• Build and run GC AI's customer advocacy program, from recruiting advocates to recognizing them to developing a customer advisory board.
• Design, launch, and scale our first customer referral program from scratch.
• Scale our case studies and podcast customer interviews across segments, industries, and use cases, and experiment with innovative formats like customer clips, side‑by‑side workflows, live teardowns, and more.
• Turn every customer story into a dozen assets: clips, quotes, social posts, and sales snippets.
• Identify, recruit, and prep customers for analyst briefings, PR, podcasts, thought leadership, and launches.
• Run the reference program and own our presence on G2, Gartner Peer Insights, and other review sites.
• Partner with Sales, CS, and Product Marketing to put the right customer proof in every deal.
• Build a searchable customer proof library so anyone can find the right story in seconds.

Skills

Customer Marketing

Advocacy Programs

Referral Programs

Program Management

Funnel Metrics

HubSpot

AI-native

Tools

HubSpot

Advocacy Tools

Job description

GC AI, the legal intelligence platform, seeks its first Customer Marketing Manager to transform goodwill into a repeatable engine. You will build an advocacy program, drive case studies and podcast conversations, and design a customer referral program from scratch.

You'll report to the Director of Product Marketing and partner with Sales, CS, Content, Revenue Ops, and Solutions Attorneys to scale impact across industries and use cases.