Customer Advocacy Programs Lead

Fireworks AI; USA; Remote; USD 180.000 - 260.000; Vollzeit

Zusammenfassung

Fireworks AI seeks a Senior Manager of Customer Marketing to lead advocacy and reference programs that showcase customer outcomes. You will build stories with hard numbers, coordinate with Sales, DevRel, and Product Marketing, and turn customers into active advocates across enterprise deals.

You’ll own strategy, programs, and cross-functional execution, shaping how customer voices drive expansion and brand credibility in AI platforms.

Qualifikationen

• 7+ years in B2B marketing with 4+ years leading customer marketing, advocacy or reference programs at a SaaS/cloud/data company.
• Experience building advocacy programs from scratch for enterprise customers.
• Credible with senior executives and able to recruit CIO/CTO advocates.
• Ability to get customer stories approved through legal/PR reviews.
• Comfort interviewing ML engineers to turn technical detail into readable stories.
• Track record of customer proof that helped sales win and expand deals.
• Strong partnerships with Sales, Product Marketing, and Customer Success.
• Excellent writing and editing with flexibility for media formats.
• Energized by a fast-moving company with adaptable plans.

Aufgaben

• Build an advocacy program from scratch and grow champions across customers.
• Recognize and grow executive advocates who can speak to scale, security, reliability and procurement.
• Set up peer reference moments for late-stage deals: executive references, site visits and reference dinners.
• Supply customer references for analyst evaluations and maintain a steady reference motion on peer sites.
• Tell customer stories in the customers’ own voice with hard numbers and business outcomes.
• Spotlight customers and co-market through joint announcements, webinars, and events.
• Support expansion by providing resources, recognition and executive visibility to champions.
• Collaborate with Sales, DevRel and product usage signals to identify advocates.
• Lead and partner with cross-functional teams to build scalable programs.
• Build a library of industry- and use-case-specific customer stories for multiple channels.

Kenntnisse

B2B marketing

Customer marketing leadership

Advocacy program

Enterprise advocacy

Executive relationships

Story approvals

Technical interviewing

Customer proof

Cross-functional collaboration

Writing and editing

Adaptability

Advocacy platforms

Salesforce

HubSpot

Tools

Influitive

UserEvidence

SlapFive

Champion

Jobbeschreibung

Fireworks AI seeks a Senior Manager of Customer Marketing to lead advocacy and reference programs that showcase customer outcomes. You will build stories with hard numbers, coordinate with Sales, DevRel, and Product Marketing, and turn customers into active advocates across enterprise deals.

You’ll own strategy, programs, and cross-functional execution, shaping how customer voices drive expansion and brand credibility in AI platforms.