Senior Customer Advocacy & Community Growth Specialist

Motive; Oregon; Hybrid; USD 93,000 - 128,000; Full time

Benefits offered by this job

Health, dental, vision benefits

Paid time off

Disability coverage

401k plan

Job summary

Motive is seeking a Senior Customer Marketing Specialist to own customer engagement, advocacy programs, and storytelling. You will build, scale, and manage programs from the ground up, run a thriving online customer community, and coordinate testimonials, case studies, and reference assets with cross‑functional teams.

In this hands‑on, IC role, you’ll use AI, automation, and modern tools to deliver measurable business impact.

Qualifications

• 3–5 years of experience in customer marketing, customer references, online reviews, advocacy, community, or lifecycle marketing in a B2B technology company.
• Experience launching and managing customer marketing programs and retention/expansion initiatives.
• Familiarity with review platforms and customer engagement tools.

Responsibilities

• Execute customer marketing campaigns that support adoption, retention, renewals, and expansion.
• Coordinate advocacy assets across teams and ensure assets are discoverable and up to date.
• Develop and manage customer testimonials, case studies, and reference stories.

Skills

Customer marketing

Advocacy programs

Lifecycle marketing

Storytelling

Project management

Education

Bachelor's degree

Tools

WordPress

Wistia

Asana

G2/Gartner

Job description

Motive is seeking a Senior Customer Marketing Specialist to own customer engagement, advocacy programs, and storytelling. You will build, scale, and manage programs from the ground up, run a thriving online customer community, and coordinate testimonials, case studies, and reference assets with cross‑functional teams.

In this hands‑on, IC role, you’ll use AI, automation, and modern tools to deliver measurable business impact.