Senior Media Planning & Campaign Lead

IPG Health, LLC; New York (NY); Hybrid; USD 50,000 - 95,000; Full time

Job summary

Omnicom is seeking a Manager, Planning in New York to lead media planning and digital activations for key clients. You’ll drive objective setting, budget maintenance, and cross-team collaboration to deliver optimized campaigns with measurable results.

You’ll manage planners and assistants, present recommendations to clients, and coordinate with global account teams to ensure consistency and success across channels.

Qualifications

• Bachelor’s degree preferred with 3–4 years of media planning experience.
• Strong analytical, strategic thinking and project management skills.
• Proven ability to present and communicate visuals and findings clearly.
• Experience with digital activation and multi-channel campaigns.
• Familiarity with media research tools and proprietary analytics.

Responsibilities

• Lead media planning objectives, plans, and troubleshooting with senior staff.
• Oversee campaign management from planning to activation and optimization.
• Manage team workload, develop strategists and assistants, and mentor staff.
• Serve as main client contact, ensuring day-to-day responsibilities run smoothly.
• Collaborate across global account teams and external partners, delivering results.

Skills

Analytical thinking

Strategic thinking

Project management

Presenting

Communication

Digital activation

Education

Bachelor's degree

Tools

MRI

Nielsen Adviews

eTelmar

DCM

Prisma

Comscore

Job description

Omnicom is seeking a Manager, Planning in New York to lead media planning and digital activations for key clients. You’ll drive objective setting, budget maintenance, and cross-team collaboration to deliver optimized campaigns with measurable results.

You’ll manage planners and assistants, present recommendations to clients, and coordinate with global account teams to ensure consistency and success across channels.