Media Planning Manager

Havas Media Network; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Havas Media Network in New York City is seeking a Planning Manager to oversee day-to-day tactical media planning and ensure proper implementation of the brand’s overall strategy. You will collaborate with Client Experience and Strategic Planning to organize workflows and deliver cross-channel plans with rigorous budgeting and timing.

You will partner with internal teams to reflect strategic direction in plan recommendations, supervise staff, and ensure quality control while staying ahead of

Qualifications

• Bachelor’s degree in marketing, advertising, or related field.
• Advanced PowerPoint deck-building and Excel data analysis skills.
• Experience in media planning for an agency or advertiser.
• Experience overseeing media bookings and financial tracking.
• Experience managing, training, and mentoring junior staff.
• Familiar with Ad server, Prisma, Nielsen, Google Analytics and other related software.

Responsibilities

• Demonstrate understanding of the client’s business and the consumer journey.
• Assist with day-to-day activities developing and fulfilling the media plan strategy.
• Determine the optimal cross-channel and within-channel strategies.
• Develop client-facing cross-channel plan recommendations including budgets.
• Lead collaboration with Investment Teams and Havas Affiliates to ensure delivery.
• Supervise implementation including flowcharting, budgeting, scheduling and benchmarks.
• Ensure media intelligence and accuracy.
• Evaluate media performance with Analytics & Investment.
• Maintain quality control and timely project delivery.
• Stay updated on industry standards and new opportunities.
• Supervise and motivate staff; promote agency teamwork.

Skills

Agency experience

Leadership

Marketing strategy

Marketing fundamentals

Project management

Cross-channel thinking

Communication skills

Critical thinking

Analytical skills

Team leadership

Agency planning

Education

Bachelor’s degree in marketing/advertising/related field

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Ad server

Prisma

Nielsen

Google Analytics

Job description

At Havas Media Network, we create desire, convert demand, and drive transformation. Byfocusing on what shapes people’s relationship with brands and putting human ingenuity at the heart of data and technology, we help clients stay future-ready, while delivering results today.

The Planning Manager is responsible for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brand’s overall media strategy. You are also expected to maintain a high-level knowledge of your clients’ line of business by staying on top of industry trends. You will partner with the Client Experience and the Strategic Planning team to organize and manage workflows, coordinate with the team to fulfill all media planning, execution and reporting. You will partner with internal teams to ensure strategic direction and goals are achieved and reflected in tactical plan recommendations.

Core Responsibilities/Skills:

• Demonstrate a strong understanding of the client’s business and the consumer journey
• Working with Planning leads, assists with the day-to-day activities associated with developing and fulfilling the media plan strategy and achievement of cross channel media plan goals with inputs from Client Experience and Strategic Planning (media mix, delivery goals, flighting, daypart, etc.)
• Determine the optimal strategic approach cross channel and within channel (Linear TV, Print, Audio, Digital, etc.)
• Development and writing of client facing cross channel plan recommendation including plan presentations with accompanying flowchart and budgets, with input from investment teams on plan details.
• Lead collaborative, productive working relationships with Investment Teams and Havas Affiliates to ensure media strategies are being delivered and brand goals/client needs are being met
• Closely supervise the implementation and execution of the cross channel media plan, which includes flowcharting, budgeting, scheduling and establishing benchmarks for control
• Accountability for accuracy and media intelligence (syndicated insights, RFPs, etc.)
• Evaluate and assess media performance, in partnership with Analytics & Investment, in order to determine the extent to which the original media objectives and strategies were accomplished
• Maintain quality control while ensuring projects are produced completely, correctly, accurately and efficiently
• Stay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets
• Supervise and motivate staff; promote agency teamwork

Preferred skills/education:

• 3 - 4 years of professional experience, preferably with an Agency.
• Demonstrated leadership, initiative, and willingness to assume greater responsibility
• Understand the elements of a strategic marketing communications plan and be able to actively participate to deliver against it
• Solid understanding of the principles of marketing and advertising, media concepts and terms, creative and budget requirements
• Proven ability to handle multiple projects and meet tight deadlines under pressure.
• Ability to think cross-channel and in an integrated fashion across digital and offline media channels
• Strong written, presentation, verbal, interpersonal, and organizational skills
• Critical thinking and problem solving abilities
• Strong analytical abilities and quantitative/qualitative skills
• Ability to effectively oversee and guide a small team
• Must possess a complete understanding of agency planning procedures and internal capabilities
• Technical proficiency with Microsoft Excel, Word and PowerPoint

What you’ll need:

• Bachelor’s degree in marketing, Advertising, or related field of study
• You are advanced in Microsoft PowerPoint (i.e. deck building) and Microsoft Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights
• You have experience working in a media planning capacity for an agency or advertiser
• You have prior experience overseeing media bookings and oversight of financial tracking
• You have experience in managing, training, and mentoring junior staff; ability to set clear objectives and day-to-day priorities for yourself and junior staff members
• You are familiar with the following tools: Ad server, Prisma, Nielsen, Google Analytics, and other related software.

About Havas Media Group North America

We are part of Havas, one of the world's largest communications groups with nearly 23,000 people working across media, creative, production and technology. Havas Media Network creates personalized and seamlessly-connected customer journeys through future-forward capabilities in activation (Havas Play), commerce & performance (Havas Market) and data & tech (CSA). Our agencies are home to more than 10,000 media specialists across +140 countries, with 73 Villages that bring together talented people across all disciplines to work side-by-side to serve our clients. Clients include Auchan, BBC, Canal+, Carglass, Credit Agricole, Decathlon, Dolce & Gabbana, EDF, Emirates, Fidelity Investments, Claro, Hyundai, JDE Peet's, Kia, Leroy Merlin, Lidl, LVMH, PNC Bank, Puma, Reckitt, Red Bull, Shell, Telefonica and YUM Brands among many others. For more information, visit the website or follow Havas Media Network on LinkedIn @Havas Media Network or Instagram @havas_media_network.