Cross-Channel Media Planning Lead

Hearts & Science; Burbank (CA); Vor Ort; USD 50.000 - 95.000; Vollzeit

Zusammenfassung

Hearts & Science in Burbank, CA is seeking a Manager, Experience Planning to serve as the day-to-day liaison between clients, vendor partners, and the media community, ensuring plans align with brand objectives and guidelines. You will collaborate across disciplines and partner creative agencies to ensure integrated campaigns.

The role emphasizes guiding planning teams, supervising Associates, and driving consumer-centric strategies while coordinating with Investment and creative teams to

Qualifikationen

• 3+ years of cross-channel branding strategy or media experience.
• Proven team management and collaboration skills.
• Knowledge of advertising, marketing and media principles.
• Understanding of Broadcast, Print, Outdoor and Digital media.
• Familiarity with media data sources and reporting.
• Strong presentation abilities.
• Interest in the client’s industry and environment.
• Ability to coordinate with Investment and creative teams.

Aufgaben

• Supervise and train Associates and Senior Associates in planning processes.
• Manage client media-related issues and develop solutions.
• Set timetables for plan development.
• Integrate strategic planning into communication plan development.
• Help develop planning objectives aligned with marketing direction.
• Maintain consumer-centric strategic thinking across campaigns.
• Oversee integration of offerings and tools.
• Coordinate with Investment teams and creative agencies.
• Study demographic data to identify target audiences.
• Present media plans to clients and monitor performance.

Kenntnisse

Cross-channel branding

Team management

Advertising principles

Media types knowledge

Media data interpretation

Presentation skills

Client collaboration

Budget management

Jobbeschreibung

Hearts & Science in Burbank, CA is seeking a Manager, Experience Planning to serve as the day-to-day liaison between clients, vendor partners, and the media community, ensuring plans align with brand objectives and guidelines. You will collaborate across disciplines and partner creative agencies to ensure integrated campaigns.

The role emphasizes guiding planning teams, supervising Associates, and driving consumer-centric strategies while coordinating with Investment and creative teams to